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The differences between directors of marketing & development and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & development and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $98,174 average annual salary of a director of marketing & development.
The top three skills for a director of marketing & development include facebook, market research and revenue growth. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Director Of Marketing & Development | Marketing Manager | |
| Yearly salary | $98,174 | $104,550 |
| Hourly rate | $47.20 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 151,893 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Directors of marketing & development and marketing managers have different pay scales, as shown below.
| Director Of Marketing & Development | Marketing Manager | |
| Average salary | $98,174 | $104,550 |
| Salary range | Between $59,000 And $162,000 | Between $71,000 And $153,000 |
| Highest paying City | New York, NY | Menlo Park, CA |
| Highest paying state | New York | California |
| Best paying company | Baker McKenzie | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a director of marketing & development and a marketing manager in terms of educational background:
| Director Of Marketing & Development | Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of marketing & development' and marketing managers' demographics:
| Director Of Marketing & Development | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.3% Female, 51.7% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |