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Director of marketing & development vs marketing manager

The differences between directors of marketing & development and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & development and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a director of marketing & development include facebook, market research and revenue growth. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Director of marketing & development vs marketing manager overview

Director Of Marketing & DevelopmentMarketing Manager
Yearly salary$98,174$104,550
Hourly rate$47.20$50.26
Growth rate10%10%
Number of jobs151,89389,627
Job satisfaction-3
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Director of marketing & development vs marketing manager salary

Directors of marketing & development and marketing managers have different pay scales, as shown below.

Director Of Marketing & DevelopmentMarketing Manager
Average salary$98,174$104,550
Salary rangeBetween $59,000 And $162,000Between $71,000 And $153,000
Highest paying CityNew York, NYMenlo Park, CA
Highest paying stateNew YorkCalifornia
Best paying companyBaker McKenzieMeta
Best paying industryFinanceTechnology

Differences between director of marketing & development and marketing manager education

There are a few differences between a director of marketing & development and a marketing manager in terms of educational background:

Director Of Marketing & DevelopmentMarketing Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of marketing & development vs marketing manager demographics

Here are the differences between directors of marketing & development' and marketing managers' demographics:

Director Of Marketing & DevelopmentMarketing Manager
Average age3939
Gender ratioMale, 48.3% Female, 51.7%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of marketing & development and marketing manager duties and responsibilities

Director of marketing & development example responsibilities.

  • Manage the rollout and maintenance for retail store POS system.
  • Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
  • Create first Facebook social media marketing strategy for mall.
  • Structure reporting standards to host all commercial KPIs, providing decision support to group management.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Director of marketing & development vs marketing manager skills

Common director of marketing & development skills
  • Facebook, 7%
  • Market Research, 7%
  • Revenue Growth, 6%
  • ROI, 6%
  • Twitter, 6%
  • Press Releases, 5%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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