Director of marketing & development vs senior director of marketing

The differences between directors of marketing & development and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & development and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a director of marketing & development include facebook, market research and revenue growth. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of marketing & development vs senior director of marketing overview

	Director Of Marketing & Development	Senior Director Of Marketing
Yearly salary	$98,174	$159,916
Hourly rate	$47.20	$76.88
Growth rate	10%	10%
Number of jobs	151,893	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of marketing & development vs senior director of marketing salary

Directors of marketing & development and senior directors of marketing have different pay scales, as shown below.

	Director Of Marketing & Development	Senior Director Of Marketing
Average salary	$98,174	$159,916
Salary range	Between $59,000 And $162,000	Between $112,000 And $226,000
Highest paying City	New York, NY	San Francisco, CA
Highest paying state	New York	California
Best paying company	Baker McKenzie	Washington Prime Group
Best paying industry	Finance	Media

Differences between director of marketing & development and senior director of marketing education

There are a few differences between a director of marketing & development and a senior director of marketing in terms of educational background:

	Director Of Marketing & Development	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing & development vs senior director of marketing demographics

Here are the differences between directors of marketing & development' and senior directors of marketing' demographics:

	Director Of Marketing & Development	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 48.3% Female, 51.7%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing & development and senior director of marketing duties and responsibilities

Director of marketing & development example responsibilities.

Manage the rollout and maintenance for retail store POS system.
Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
Create first Facebook social media marketing strategy for mall.
Structure reporting standards to host all commercial KPIs, providing decision support to group management.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of marketing & development vs senior director of marketing skills

Common director of marketing & development skills

Facebook, 7%
Market Research, 7%
Revenue Growth, 6%
ROI, 6%
Twitter, 6%
Press Releases, 5%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Marketing & Development
Director Of Marketing & Development vs Senior Director Of Marketing

Updated January 8, 2025

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