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The differences between directors of marketing & development and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & development and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $98,174 average annual salary of a director of marketing & development.
The top three skills for a director of marketing & development include facebook, market research and revenue growth. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Director Of Marketing & Development | Senior Vice President Of Marketing | |
| Yearly salary | $98,174 | $200,351 |
| Hourly rate | $47.20 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 151,893 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Directors of marketing & development and senior vice presidents of marketing have different pay scales, as shown below.
| Director Of Marketing & Development | Senior Vice President Of Marketing | |
| Average salary | $98,174 | $200,351 |
| Salary range | Between $59,000 And $162,000 | Between $121,000 And $330,000 |
| Highest paying City | New York, NY | Waltham, MA |
| Highest paying state | New York | Massachusetts |
| Best paying company | Baker McKenzie | Audubon Nature Institute |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a director of marketing & development and a senior vice president of marketing in terms of educational background:
| Director Of Marketing & Development | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of marketing & development' and senior vice presidents of marketing' demographics:
| Director Of Marketing & Development | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.3% Female, 51.7% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |