Director of marketing & development vs vice president, marketing & development

Differences between director of marketing & development and vice president, marketing & development duties and responsibilities

Director of marketing & development example responsibilities.

• Manage the rollout and maintenance for retail store POS system.
• Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
• Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
• Create first Facebook social media marketing strategy for mall.
• Structure reporting standards to host all commercial KPIs, providing decision support to group management.
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Vice president, marketing & development example responsibilities.

• Implement agile techniques and lead the development of the company's first SaaS software offering.
• Lead the RFP process for video advertising technology platform for multiple business units within UBM.
• Manage search engine optimization (SEO), online portal strategy and marketing communications (MarCom) for all online properties.
• Manage fellow executive expectations with precise reporting and communication of ROI on all marketing efforts.
• Lead strategic analysis activities including competitive analysis, pricing strategy, channel analysis and tracking of marketing ROI.
• Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
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