Director of marketing & recruiting vs chief marketing officer

The differences between directors of marketing & recruiting and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & recruiting and a chief marketing officer. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $49,138 average annual salary of a director of marketing & recruiting.

The top three skills for a director of marketing & recruiting include digital marketing, human resources and linkedin. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.

Director of marketing & recruiting vs chief marketing officer overview

	Director Of Marketing & Recruiting	Chief Marketing Officer
Yearly salary	$49,138	$135,198
Hourly rate	$23.62	$65.00
Growth rate	10%	10%
Number of jobs	97,152	139,565
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does a director of marketing & recruiting do?

A director of marketing and recruiting spearheads and oversees an organization's marketing and hiring programs, aiming to raise brand awareness and develop an optimal workforce. They take the lead in conducting research, developing recruitment plans, managing staff, creating marketing materials and strategies, coordinating internal and external parties, negotiating contracts, and making significant decisions for the departments. Moreover, a director of marketing and recruiting has the responsibility to set goals, establish roadmaps and timelines, and conduct regular assessments to ensure operations adhere to the highest standards.

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

Director of marketing & recruiting vs chief marketing officer salary

Directors of marketing & recruiting and chief marketing officers have different pay scales, as shown below.

	Director Of Marketing & Recruiting	Chief Marketing Officer
Average salary	$49,138	$135,198
Salary range	Between $35,000 And $68,000	Between $72,000 And $253,000
Highest paying City	San Mateo, CA	Hamilton, NJ
Highest paying state	Rhode Island	Rhode Island
Best paying company	Vista Equity Partners	Shearman & Sterling
Best paying industry	Insurance	Media

Differences between director of marketing & recruiting and chief marketing officer education

There are a few differences between a director of marketing & recruiting and a chief marketing officer in terms of educational background:

	Director Of Marketing & Recruiting	Chief Marketing Officer
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing & recruiting vs chief marketing officer demographics

Here are the differences between directors of marketing & recruiting' and chief marketing officers' demographics:

	Director Of Marketing & Recruiting	Chief Marketing Officer
Average age	39	39
Gender ratio	Male, 39.6% Female, 60.4%	Male, 68.0% Female, 32.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing & recruiting and chief marketing officer duties and responsibilities

Director of marketing & recruiting example responsibilities.

Launch and manage Facebook and Instagram direct response campaigns.
Implement Stafferlink, a web base system to automate scheduling, payroll, invoicing, etc.
Manage communications with legal firms regarding ongoing hires, create PowerPoint presentation and marketing plan.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Create effective public relations campaigns, develop customer loyalaty programs, contests, giveaways and location specific promotions.

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Director of marketing & recruiting vs chief marketing officer skills

Common director of marketing & recruiting skills

Digital Marketing, 57%
Human Resources, 5%
Linkedin, 3%
Recruitment Process, 3%
Business Development, 3%
CRM, 3%

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

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Director Of Marketing & Recruiting
Director Of Marketing & Recruiting vs Chief Marketing Officer

Updated January 8, 2025

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