Director of marketing & recruiting vs director of sales and marketing

The differences between directors of marketing & recruiting and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of marketing & recruiting, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $49,138 average annual salary of a director of marketing & recruiting.

The top three skills for a director of marketing & recruiting include digital marketing, human resources and linkedin. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Director of marketing & recruiting vs director of sales and marketing overview

	Director Of Marketing & Recruiting	Director Of Sales And Marketing
Yearly salary	$49,138	$117,348
Hourly rate	$23.62	$56.42
Growth rate	10%	5%
Number of jobs	97,152	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Average age	39	46
Years of experience	10	8

What does a director of marketing & recruiting do?

A director of marketing and recruiting spearheads and oversees an organization's marketing and hiring programs, aiming to raise brand awareness and develop an optimal workforce. They take the lead in conducting research, developing recruitment plans, managing staff, creating marketing materials and strategies, coordinating internal and external parties, negotiating contracts, and making significant decisions for the departments. Moreover, a director of marketing and recruiting has the responsibility to set goals, establish roadmaps and timelines, and conduct regular assessments to ensure operations adhere to the highest standards.

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

Director of marketing & recruiting vs director of sales and marketing salary

Directors of marketing & recruiting and directors of sales and marketing have different pay scales, as shown below.

	Director Of Marketing & Recruiting	Director Of Sales And Marketing
Average salary	$49,138	$117,348
Salary range	Between $35,000 And $68,000	Between $73,000 And $188,000
Highest paying City	San Mateo, CA	Urban Honolulu, HI
Highest paying state	Rhode Island	Hawaii
Best paying company	Vista Equity Partners	Quidel
Best paying industry	Insurance	Manufacturing

Differences between director of marketing & recruiting and director of sales and marketing education

There are a few differences between a director of marketing & recruiting and a director of sales and marketing in terms of educational background:

	Director Of Marketing & Recruiting	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Director of marketing & recruiting vs director of sales and marketing demographics

Here are the differences between directors of marketing & recruiting' and directors of sales and marketing' demographics:

	Director Of Marketing & Recruiting	Director Of Sales And Marketing
Average age	39	46
Gender ratio	Male, 39.6% Female, 60.4%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between director of marketing & recruiting and director of sales and marketing duties and responsibilities

Director of marketing & recruiting example responsibilities.

Launch and manage Facebook and Instagram direct response campaigns.
Implement Stafferlink, a web base system to automate scheduling, payroll, invoicing, etc.
Manage communications with legal firms regarding ongoing hires, create PowerPoint presentation and marketing plan.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Create effective public relations campaigns, develop customer loyalaty programs, contests, giveaways and location specific promotions.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Director of marketing & recruiting vs director of sales and marketing skills

Common director of marketing & recruiting skills

Digital Marketing, 57%
Human Resources, 5%
Linkedin, 3%
Recruitment Process, 3%
Business Development, 3%
CRM, 3%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Director Of Marketing & Recruiting
Director Of Marketing & Recruiting vs Director Of Sales And Marketing

Updated January 8, 2025

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