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Director of marketing & recruiting vs director, product marketing

The differences between directors of marketing & recruiting and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & recruiting and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $49,138 average annual salary of a director of marketing & recruiting.

The top three skills for a director of marketing & recruiting include digital marketing, human resources and linkedin. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director of marketing & recruiting vs director, product marketing overview

Director Of Marketing & RecruitingDirector, Product Marketing
Yearly salary$49,138$141,699
Hourly rate$23.62$68.12
Growth rate10%10%
Number of jobs97,152173,038
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a director of marketing & recruiting do?

A director of marketing and recruiting spearheads and oversees an organization's marketing and hiring programs, aiming to raise brand awareness and develop an optimal workforce. They take the lead in conducting research, developing recruitment plans, managing staff, creating marketing materials and strategies, coordinating internal and external parties, negotiating contracts, and making significant decisions for the departments. Moreover, a director of marketing and recruiting has the responsibility to set goals, establish roadmaps and timelines, and conduct regular assessments to ensure operations adhere to the highest standards.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Director of marketing & recruiting vs director, product marketing salary

Directors of marketing & recruiting and directors, product marketing have different pay scales, as shown below.

Director Of Marketing & RecruitingDirector, Product Marketing
Average salary$49,138$141,699
Salary rangeBetween $35,000 And $68,000Between $97,000 And $205,000
Highest paying CitySan Mateo, CASan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyVista Equity PartnersMeta
Best paying industryInsuranceTechnology

Differences between director of marketing & recruiting and director, product marketing education

There are a few differences between a director of marketing & recruiting and a director, product marketing in terms of educational background:

Director Of Marketing & RecruitingDirector, Product Marketing
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of marketing & recruiting vs director, product marketing demographics

Here are the differences between directors of marketing & recruiting' and directors, product marketing' demographics:

Director Of Marketing & RecruitingDirector, Product Marketing
Average age3939
Gender ratioMale, 39.6% Female, 60.4%Male, 74.7% Female, 25.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of marketing & recruiting and director, product marketing duties and responsibilities

Director of marketing & recruiting example responsibilities.

  • Launch and manage Facebook and Instagram direct response campaigns.
  • Implement Stafferlink, a web base system to automate scheduling, payroll, invoicing, etc.
  • Manage communications with legal firms regarding ongoing hires, create PowerPoint presentation and marketing plan.
  • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
  • Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
  • Create effective public relations campaigns, develop customer loyalaty programs, contests, giveaways and location specific promotions.

Director, product marketing example responsibilities.

  • Hire and manage product owners and scrum masters.
  • Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
  • Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
  • Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Show more

Director of marketing & recruiting vs director, product marketing skills

Common director of marketing & recruiting skills
  • Digital Marketing, 57%
  • Human Resources, 5%
  • Linkedin, 3%
  • Recruitment Process, 3%
  • Business Development, 3%
  • CRM, 3%
Common director, product marketing skills
  • Product Management, 8%
  • Digital Marketing, 7%
  • Market Research, 6%
  • Market Trends, 5%
  • Cloud, 4%
  • Product Line, 4%

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