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The differences between directors of marketing & recruiting and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & recruiting and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $49,138 average annual salary of a director of marketing & recruiting.
The top three skills for a director of marketing & recruiting include digital marketing, human resources and linkedin. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Director Of Marketing & Recruiting | Head Of Marketing | |
| Yearly salary | $49,138 | $137,829 |
| Hourly rate | $23.62 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 97,152 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing and recruiting spearheads and oversees an organization's marketing and hiring programs, aiming to raise brand awareness and develop an optimal workforce. They take the lead in conducting research, developing recruitment plans, managing staff, creating marketing materials and strategies, coordinating internal and external parties, negotiating contracts, and making significant decisions for the departments. Moreover, a director of marketing and recruiting has the responsibility to set goals, establish roadmaps and timelines, and conduct regular assessments to ensure operations adhere to the highest standards.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Directors of marketing & recruiting and heads of marketing have different pay scales, as shown below.
| Director Of Marketing & Recruiting | Head Of Marketing | |
| Average salary | $49,138 | $137,829 |
| Salary range | Between $35,000 And $68,000 | Between $93,000 And $203,000 |
| Highest paying City | San Mateo, CA | Seattle, WA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Vista Equity Partners | Meta |
| Best paying industry | Insurance | Media |
There are a few differences between a director of marketing & recruiting and a head of marketing in terms of educational background:
| Director Of Marketing & Recruiting | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of marketing & recruiting' and heads of marketing' demographics:
| Director Of Marketing & Recruiting | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.6% Female, 60.4% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |