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Director of marketing & recruiting vs head of marketing

The differences between directors of marketing & recruiting and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & recruiting and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $49,138 average annual salary of a director of marketing & recruiting.

The top three skills for a director of marketing & recruiting include digital marketing, human resources and linkedin. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.

Director of marketing & recruiting vs head of marketing overview

Director Of Marketing & RecruitingHead Of Marketing
Yearly salary$49,138$137,829
Hourly rate$23.62$66.26
Growth rate10%10%
Number of jobs97,15292,557
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 69%
Average age3939
Years of experience1010

What does a director of marketing & recruiting do?

A director of marketing and recruiting spearheads and oversees an organization's marketing and hiring programs, aiming to raise brand awareness and develop an optimal workforce. They take the lead in conducting research, developing recruitment plans, managing staff, creating marketing materials and strategies, coordinating internal and external parties, negotiating contracts, and making significant decisions for the departments. Moreover, a director of marketing and recruiting has the responsibility to set goals, establish roadmaps and timelines, and conduct regular assessments to ensure operations adhere to the highest standards.

What does a head of marketing do?

The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.

Director of marketing & recruiting vs head of marketing salary

Directors of marketing & recruiting and heads of marketing have different pay scales, as shown below.

Director Of Marketing & RecruitingHead Of Marketing
Average salary$49,138$137,829
Salary rangeBetween $35,000 And $68,000Between $93,000 And $203,000
Highest paying CitySan Mateo, CASeattle, WA
Highest paying stateRhode IslandWashington
Best paying companyVista Equity PartnersMeta
Best paying industryInsuranceMedia

Differences between director of marketing & recruiting and head of marketing education

There are a few differences between a director of marketing & recruiting and a head of marketing in terms of educational background:

Director Of Marketing & RecruitingHead Of Marketing
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of marketing & recruiting vs head of marketing demographics

Here are the differences between directors of marketing & recruiting' and heads of marketing' demographics:

Director Of Marketing & RecruitingHead Of Marketing
Average age3939
Gender ratioMale, 39.6% Female, 60.4%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of marketing & recruiting and head of marketing duties and responsibilities

Director of marketing & recruiting example responsibilities.

  • Launch and manage Facebook and Instagram direct response campaigns.
  • Implement Stafferlink, a web base system to automate scheduling, payroll, invoicing, etc.
  • Manage communications with legal firms regarding ongoing hires, create PowerPoint presentation and marketing plan.
  • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
  • Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
  • Create effective public relations campaigns, develop customer loyalaty programs, contests, giveaways and location specific promotions.

Head of marketing example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Establish and maintain a dashboard of key sales and operational metrics (KPIs).
  • Present monthly and quarterly program ROI report to in country marketing team and regional executive team.
  • Create all advertising units - physical ads for film festivals; website advertising; Google, Facebook, and LinkedIn ads.
  • Create PowerPoint audio and video presentations.
  • Track and analyze program effectiveness to determine ROI and prioritize resources.
  • Show more

Director of marketing & recruiting vs head of marketing skills

Common director of marketing & recruiting skills
  • Digital Marketing, 57%
  • Human Resources, 5%
  • Linkedin, 3%
  • Recruitment Process, 3%
  • Business Development, 3%
  • CRM, 3%
Common head of marketing skills
  • Digital Marketing, 12%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 4%
  • KPIs, 3%
  • Channel Marketing, 3%
  • Google Analytics, 3%

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