Director of marketing & recruiting vs marketing director

The differences between directors of marketing & recruiting and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & recruiting and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $49,138 average annual salary of a director of marketing & recruiting.

The top three skills for a director of marketing & recruiting include digital marketing, human resources and linkedin. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of marketing & recruiting vs marketing director overview

	Director Of Marketing & Recruiting	Marketing Director
Yearly salary	$49,138	$114,906
Hourly rate	$23.62	$55.24
Growth rate	10%	10%
Number of jobs	97,152	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a director of marketing & recruiting do?

A director of marketing and recruiting spearheads and oversees an organization's marketing and hiring programs, aiming to raise brand awareness and develop an optimal workforce. They take the lead in conducting research, developing recruitment plans, managing staff, creating marketing materials and strategies, coordinating internal and external parties, negotiating contracts, and making significant decisions for the departments. Moreover, a director of marketing and recruiting has the responsibility to set goals, establish roadmaps and timelines, and conduct regular assessments to ensure operations adhere to the highest standards.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Director of marketing & recruiting vs marketing director salary

Directors of marketing & recruiting and marketing directors have different pay scales, as shown below.

	Director Of Marketing & Recruiting	Marketing Director
Average salary	$49,138	$114,906
Salary range	Between $35,000 And $68,000	Between $68,000 And $193,000
Highest paying City	San Mateo, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Vista Equity Partners	Brookfield Properties
Best paying industry	Insurance	Manufacturing

Differences between director of marketing & recruiting and marketing director education

There are a few differences between a director of marketing & recruiting and a marketing director in terms of educational background:

	Director Of Marketing & Recruiting	Marketing Director
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing & recruiting vs marketing director demographics

Here are the differences between directors of marketing & recruiting' and marketing directors' demographics:

	Director Of Marketing & Recruiting	Marketing Director
Average age	39	39
Gender ratio	Male, 39.6% Female, 60.4%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing & recruiting and marketing director duties and responsibilities

Director of marketing & recruiting example responsibilities.

Launch and manage Facebook and Instagram direct response campaigns.
Implement Stafferlink, a web base system to automate scheduling, payroll, invoicing, etc.
Manage communications with legal firms regarding ongoing hires, create PowerPoint presentation and marketing plan.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Create effective public relations campaigns, develop customer loyalaty programs, contests, giveaways and location specific promotions.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director of marketing & recruiting vs marketing director skills

Common director of marketing & recruiting skills

Digital Marketing, 57%
Human Resources, 5%
Linkedin, 3%
Recruitment Process, 3%
Business Development, 3%
CRM, 3%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director Of Marketing & Recruiting
Director Of Marketing & Recruiting vs Marketing Director

Updated January 8, 2025

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