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The differences between directors of marketing & recruiting and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & recruiting and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $49,138 average annual salary of a director of marketing & recruiting.
The top three skills for a director of marketing & recruiting include digital marketing, human resources and linkedin. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Director Of Marketing & Recruiting | Marketing Lead | |
| Yearly salary | $49,138 | $104,664 |
| Hourly rate | $23.62 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 97,152 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing and recruiting spearheads and oversees an organization's marketing and hiring programs, aiming to raise brand awareness and develop an optimal workforce. They take the lead in conducting research, developing recruitment plans, managing staff, creating marketing materials and strategies, coordinating internal and external parties, negotiating contracts, and making significant decisions for the departments. Moreover, a director of marketing and recruiting has the responsibility to set goals, establish roadmaps and timelines, and conduct regular assessments to ensure operations adhere to the highest standards.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Directors of marketing & recruiting and marketing leads have different pay scales, as shown below.
| Director Of Marketing & Recruiting | Marketing Lead | |
| Average salary | $49,138 | $104,664 |
| Salary range | Between $35,000 And $68,000 | Between $74,000 And $146,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Vista Equity Partners | Meta |
| Best paying industry | Insurance | Technology |
There are a few differences between a director of marketing & recruiting and a marketing lead in terms of educational background:
| Director Of Marketing & Recruiting | Marketing Lead | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of marketing & recruiting' and marketing leads' demographics:
| Director Of Marketing & Recruiting | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.6% Female, 60.4% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |