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Director of marketing & recruiting vs marketing lead

The differences between directors of marketing & recruiting and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & recruiting and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $49,138 average annual salary of a director of marketing & recruiting.

The top three skills for a director of marketing & recruiting include digital marketing, human resources and linkedin. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Director of marketing & recruiting vs marketing lead overview

Director Of Marketing & RecruitingMarketing Lead
Yearly salary$49,138$104,664
Hourly rate$23.62$50.32
Growth rate10%10%
Number of jobs97,15292,987
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a director of marketing & recruiting do?

A director of marketing and recruiting spearheads and oversees an organization's marketing and hiring programs, aiming to raise brand awareness and develop an optimal workforce. They take the lead in conducting research, developing recruitment plans, managing staff, creating marketing materials and strategies, coordinating internal and external parties, negotiating contracts, and making significant decisions for the departments. Moreover, a director of marketing and recruiting has the responsibility to set goals, establish roadmaps and timelines, and conduct regular assessments to ensure operations adhere to the highest standards.

What does a marketing lead do?

A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.

Director of marketing & recruiting vs marketing lead salary

Directors of marketing & recruiting and marketing leads have different pay scales, as shown below.

Director Of Marketing & RecruitingMarketing Lead
Average salary$49,138$104,664
Salary rangeBetween $35,000 And $68,000Between $74,000 And $146,000
Highest paying CitySan Mateo, CASan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyVista Equity PartnersMeta
Best paying industryInsuranceTechnology

Differences between director of marketing & recruiting and marketing lead education

There are a few differences between a director of marketing & recruiting and a marketing lead in terms of educational background:

Director Of Marketing & RecruitingMarketing Lead
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of marketing & recruiting vs marketing lead demographics

Here are the differences between directors of marketing & recruiting' and marketing leads' demographics:

Director Of Marketing & RecruitingMarketing Lead
Average age3939
Gender ratioMale, 39.6% Female, 60.4%Male, 50.8% Female, 49.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of marketing & recruiting and marketing lead duties and responsibilities

Director of marketing & recruiting example responsibilities.

  • Launch and manage Facebook and Instagram direct response campaigns.
  • Implement Stafferlink, a web base system to automate scheduling, payroll, invoicing, etc.
  • Manage communications with legal firms regarding ongoing hires, create PowerPoint presentation and marketing plan.
  • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
  • Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
  • Create effective public relations campaigns, develop customer loyalaty programs, contests, giveaways and location specific promotions.

Marketing lead example responsibilities.

  • Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Re-Design marketing materials, Facebook page, LinkedIn page and website.
  • Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
  • Coordinate and responsible for MDF fund deployment.
  • Show more

Director of marketing & recruiting vs marketing lead skills

Common director of marketing & recruiting skills
  • Digital Marketing, 57%
  • Human Resources, 5%
  • Linkedin, 3%
  • Recruitment Process, 3%
  • Business Development, 3%
  • CRM, 3%
Common marketing lead skills
  • Digital Marketing, 15%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • Integrated Marketing, 3%
  • Healthcare, 3%
  • Twitter, 3%

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