Director of marketing & recruiting vs marketing manager

The differences between directors of marketing & recruiting and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & recruiting and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $49,138 average annual salary of a director of marketing & recruiting.

The top three skills for a director of marketing & recruiting include digital marketing, human resources and linkedin. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Director of marketing & recruiting vs marketing manager overview

	Director Of Marketing & Recruiting	Marketing Manager
Yearly salary	$49,138	$104,550
Hourly rate	$23.62	$50.26
Growth rate	10%	10%
Number of jobs	97,152	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of marketing & recruiting do?

A director of marketing and recruiting spearheads and oversees an organization's marketing and hiring programs, aiming to raise brand awareness and develop an optimal workforce. They take the lead in conducting research, developing recruitment plans, managing staff, creating marketing materials and strategies, coordinating internal and external parties, negotiating contracts, and making significant decisions for the departments. Moreover, a director of marketing and recruiting has the responsibility to set goals, establish roadmaps and timelines, and conduct regular assessments to ensure operations adhere to the highest standards.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Director of marketing & recruiting vs marketing manager salary

Directors of marketing & recruiting and marketing managers have different pay scales, as shown below.

	Director Of Marketing & Recruiting	Marketing Manager
Average salary	$49,138	$104,550
Salary range	Between $35,000 And $68,000	Between $71,000 And $153,000
Highest paying City	San Mateo, CA	Menlo Park, CA
Highest paying state	Rhode Island	California
Best paying company	Vista Equity Partners	Meta
Best paying industry	Insurance	Technology

Differences between director of marketing & recruiting and marketing manager education

There are a few differences between a director of marketing & recruiting and a marketing manager in terms of educational background:

	Director Of Marketing & Recruiting	Marketing Manager
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing & recruiting vs marketing manager demographics

Here are the differences between directors of marketing & recruiting' and marketing managers' demographics:

	Director Of Marketing & Recruiting	Marketing Manager
Average age	39	39
Gender ratio	Male, 39.6% Female, 60.4%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing & recruiting and marketing manager duties and responsibilities

Director of marketing & recruiting example responsibilities.

Launch and manage Facebook and Instagram direct response campaigns.
Implement Stafferlink, a web base system to automate scheduling, payroll, invoicing, etc.
Manage communications with legal firms regarding ongoing hires, create PowerPoint presentation and marketing plan.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Create effective public relations campaigns, develop customer loyalaty programs, contests, giveaways and location specific promotions.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Director of marketing & recruiting vs marketing manager skills

Common director of marketing & recruiting skills

Digital Marketing, 57%
Human Resources, 5%
Linkedin, 3%
Recruitment Process, 3%
Business Development, 3%
CRM, 3%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Director Of Marketing & Recruiting
Director Of Marketing & Recruiting vs Marketing Manager

Updated January 8, 2025

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