Director of marketing & recruiting vs senior vice president of marketing

The differences between directors of marketing & recruiting and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of marketing & recruiting and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $49,138 average annual salary of a director of marketing & recruiting.

The top three skills for a director of marketing & recruiting include digital marketing, human resources and linkedin. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.

Director of marketing & recruiting vs senior vice president of marketing overview

	Director Of Marketing & Recruiting	Senior Vice President Of Marketing
Yearly salary	$49,138	$200,351
Hourly rate	$23.62	$96.32
Growth rate	10%	10%
Number of jobs	97,152	111,445
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a director of marketing & recruiting do?

A director of marketing and recruiting spearheads and oversees an organization's marketing and hiring programs, aiming to raise brand awareness and develop an optimal workforce. They take the lead in conducting research, developing recruitment plans, managing staff, creating marketing materials and strategies, coordinating internal and external parties, negotiating contracts, and making significant decisions for the departments. Moreover, a director of marketing and recruiting has the responsibility to set goals, establish roadmaps and timelines, and conduct regular assessments to ensure operations adhere to the highest standards.

What does a senior vice president of marketing do?

A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

Director of marketing & recruiting vs senior vice president of marketing salary

Directors of marketing & recruiting and senior vice presidents of marketing have different pay scales, as shown below.

	Director Of Marketing & Recruiting	Senior Vice President Of Marketing
Average salary	$49,138	$200,351
Salary range	Between $35,000 And $68,000	Between $121,000 And $330,000
Highest paying City	San Mateo, CA	Waltham, MA
Highest paying state	Rhode Island	Massachusetts
Best paying company	Vista Equity Partners	Audubon Nature Institute
Best paying industry	Insurance	Manufacturing

Differences between director of marketing & recruiting and senior vice president of marketing education

There are a few differences between a director of marketing & recruiting and a senior vice president of marketing in terms of educational background:

	Director Of Marketing & Recruiting	Senior Vice President Of Marketing
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of marketing & recruiting vs senior vice president of marketing demographics

Here are the differences between directors of marketing & recruiting' and senior vice presidents of marketing' demographics:

	Director Of Marketing & Recruiting	Senior Vice President Of Marketing
Average age	39	39
Gender ratio	Male, 39.6% Female, 60.4%	Male, 66.4% Female, 33.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of marketing & recruiting and senior vice president of marketing duties and responsibilities

Director of marketing & recruiting example responsibilities.

Launch and manage Facebook and Instagram direct response campaigns.
Implement Stafferlink, a web base system to automate scheduling, payroll, invoicing, etc.
Manage communications with legal firms regarding ongoing hires, create PowerPoint presentation and marketing plan.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
Create effective public relations campaigns, develop customer loyalaty programs, contests, giveaways and location specific promotions.

Senior vice president of marketing example responsibilities.

Lead all B2B and B2C marketing, business improvement and project execution efforts.
Create and manage new sales channels including direct, indirect, B2B and B2C.
Manage rebranding initiative: strategy, brand standards, logo change, content strategy, visual identity, new collateral.
Manage CRM data and customize reports on implementations, enhancements and opportunities.
Establish and manage an innovative direct response performance measurement, reporting and analytics practice around the business.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.

Director of marketing & recruiting vs senior vice president of marketing skills

Common director of marketing & recruiting skills

Digital Marketing, 57%
Human Resources, 5%
Linkedin, 3%
Recruitment Process, 3%
Business Development, 3%
CRM, 3%

Common senior vice president of marketing skills

Digital Marketing, 13%
Analytics, 6%
Business Strategy, 5%
SVP, 5%
Integrated Marketing, 5%
Marketing Campaigns, 4%

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Director Of Marketing & Recruiting
Director Of Marketing & Recruiting vs Senior Vice President Of Marketing

Updated January 8, 2025

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