Director of merchandising & marketing vs director of communications and marketing

The differences between directors of merchandising & marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of merchandising & marketing and a director of communications and marketing. Additionally, a director of merchandising & marketing has an average salary of $110,497, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a director of merchandising & marketing include trade shows, consumer insights and integrated marketing. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Director of merchandising & marketing vs director of communications and marketing overview

	Director Of Merchandising & Marketing	Director Of Communications And Marketing
Yearly salary	$110,497	$87,324
Hourly rate	$53.12	$41.98
Growth rate	10%	10%
Number of jobs	101,560	109,600
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

Director of merchandising & marketing vs director of communications and marketing salary

Directors of merchandising & marketing and directors of communications and marketing have different pay scales, as shown below.

	Director Of Merchandising & Marketing	Director Of Communications And Marketing
Average salary	$110,497	$87,324
Salary range	Between $64,000 And $188,000	Between $57,000 And $133,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	New York
Best paying company	-	Paul Hastings
Best paying industry	-	Professional

Differences between director of merchandising & marketing and director of communications and marketing education

There are a few differences between a director of merchandising & marketing and a director of communications and marketing in terms of educational background:

	Director Of Merchandising & Marketing	Director Of Communications And Marketing
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 80%
Most common major	Business	Communication
Most common college	University of Georgia	University of Georgia

Director of merchandising & marketing vs director of communications and marketing demographics

Here are the differences between directors of merchandising & marketing' and directors of communications and marketing' demographics:

	Director Of Merchandising & Marketing	Director Of Communications And Marketing
Average age	39	39
Gender ratio	Male, 51.9% Female, 48.1%	Male, 36.1% Female, 63.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of merchandising & marketing and director of communications and marketing duties and responsibilities

Director of merchandising & marketing example responsibilities.

Recommend assortments, planograms and products for retailers to achieve maximum ROI.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Deliver notable labor cost savings by implementing a new automate retail point-of-sale (POS) system.
Bring brand to life through in store visual elements including iconic character moments, fixture design, graphics and POS.
Monitor and analyze product performance and ROI to make recommendations and develop future promotions strategies.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Director of communications and marketing example responsibilities.

Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Direct SEM and SEO strategies for trial consumer online site in reus device sales.
Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
Implement company s first Facebook advertisement.
Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.

Director of merchandising & marketing vs director of communications and marketing skills

Common director of merchandising & marketing skills

Trade Shows, 11%
Consumer Insights, 9%
Integrated Marketing, 7%
Apparel, 7%
Merchandise Sales, 7%
ROI, 5%

Common director of communications and marketing skills

Web Content, 10%
Strategic Communications, 6%
Marketing Campaigns, 6%
Press Releases, 6%
Digital Marketing, 5%
External Communications, 4%

Director Of Merchandising & Marketing vs. similar jobs

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Director Of Merchandising & Marketing related jobs

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Director Of Merchandising & Marketing
Director Of Merchandising & Marketing vs Director Of Communications And Marketing

Updated January 8, 2025

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