Director of merchandising & marketing vs director of marketing & development

Differences between director of merchandising & marketing and director of marketing & development duties and responsibilities

Director of merchandising & marketing example responsibilities.

• Recommend assortments, planograms and products for retailers to achieve maximum ROI.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
• Deliver notable labor cost savings by implementing a new automate retail point-of-sale (POS) system.
• Bring brand to life through in store visual elements including iconic character moments, fixture design, graphics and POS.
• Monitor and analyze product performance and ROI to make recommendations and develop future promotions strategies.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
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Director of marketing & development example responsibilities.

• Manage the rollout and maintenance for retail store POS system.
• Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
• Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
• Create first Facebook social media marketing strategy for mall.
• Structure reporting standards to host all commercial KPIs, providing decision support to group management.
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