Director of merchandising & marketing vs director of sales and marketing

The differences between directors of merchandising & marketing and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of merchandising & marketing, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $110,497 average annual salary of a director of merchandising & marketing.

The top three skills for a director of merchandising & marketing include trade shows, consumer insights and integrated marketing. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Director of merchandising & marketing vs director of sales and marketing overview

	Director Of Merchandising & Marketing	Director Of Sales And Marketing
Yearly salary	$110,497	$117,348
Hourly rate	$53.12	$56.42
Growth rate	10%	5%
Number of jobs	101,560	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 75%
Average age	39	46
Years of experience	10	8

Director of merchandising & marketing vs director of sales and marketing salary

Directors of merchandising & marketing and directors of sales and marketing have different pay scales, as shown below.

	Director Of Merchandising & Marketing	Director Of Sales And Marketing
Average salary	$110,497	$117,348
Salary range	Between $64,000 And $188,000	Between $73,000 And $188,000
Highest paying City	-	Urban Honolulu, HI
Highest paying state	-	Hawaii
Best paying company	-	Quidel
Best paying industry	-	Manufacturing

Differences between director of merchandising & marketing and director of sales and marketing education

There are a few differences between a director of merchandising & marketing and a director of sales and marketing in terms of educational background:

	Director Of Merchandising & Marketing	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Director of merchandising & marketing vs director of sales and marketing demographics

Here are the differences between directors of merchandising & marketing' and directors of sales and marketing' demographics:

	Director Of Merchandising & Marketing	Director Of Sales And Marketing
Average age	39	46
Gender ratio	Male, 51.9% Female, 48.1%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between director of merchandising & marketing and director of sales and marketing duties and responsibilities

Director of merchandising & marketing example responsibilities.

Recommend assortments, planograms and products for retailers to achieve maximum ROI.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Deliver notable labor cost savings by implementing a new automate retail point-of-sale (POS) system.
Bring brand to life through in store visual elements including iconic character moments, fixture design, graphics and POS.
Monitor and analyze product performance and ROI to make recommendations and develop future promotions strategies.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Director of merchandising & marketing vs director of sales and marketing skills

Common director of merchandising & marketing skills

Trade Shows, 11%
Consumer Insights, 9%
Integrated Marketing, 7%
Apparel, 7%
Merchandise Sales, 7%
ROI, 5%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

Director Of Merchandising & Marketing vs. similar jobs

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Director Of Merchandising & Marketing related jobs

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Director Of Merchandising & Marketing
Director Of Merchandising & Marketing vs Director Of Sales And Marketing

Updated January 8, 2025

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