Director of merchandising & marketing vs director of strategy

The differences between directors of merchandising & marketing and directors of strategy can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of merchandising & marketing and a director of strategy. Additionally, a director of strategy has an average salary of $145,870, which is higher than the $110,497 average annual salary of a director of merchandising & marketing.

The top three skills for a director of merchandising & marketing include trade shows, consumer insights and integrated marketing. The most important skills for a director of strategy are analytics, healthcare, and project management.

Director of merchandising & marketing vs director of strategy overview

	Director Of Merchandising & Marketing	Director Of Strategy
Yearly salary	$110,497	$145,870
Hourly rate	$53.12	$70.13
Growth rate	10%	10%
Number of jobs	101,560	65,254
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 68%
Average age	39	39
Years of experience	10	10

Director of merchandising & marketing vs director of strategy salary

Directors of merchandising & marketing and directors of strategy have different pay scales, as shown below.

	Director Of Merchandising & Marketing	Director Of Strategy
Average salary	$110,497	$145,870
Salary range	Between $64,000 And $188,000	Between $107,000 And $198,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	McKinsey & Company Inc
Best paying industry	-	Media

Differences between director of merchandising & marketing and director of strategy education

There are a few differences between a director of merchandising & marketing and a director of strategy in terms of educational background:

	Director Of Merchandising & Marketing	Director Of Strategy
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 68%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of merchandising & marketing vs director of strategy demographics

Here are the differences between directors of merchandising & marketing' and directors of strategy' demographics:

	Director Of Merchandising & Marketing	Director Of Strategy
Average age	39	39
Gender ratio	Male, 51.9% Female, 48.1%	Male, 66.2% Female, 33.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of merchandising & marketing and director of strategy duties and responsibilities

Director of merchandising & marketing example responsibilities.

Recommend assortments, planograms and products for retailers to achieve maximum ROI.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Deliver notable labor cost savings by implementing a new automate retail point-of-sale (POS) system.
Bring brand to life through in store visual elements including iconic character moments, fixture design, graphics and POS.
Monitor and analyze product performance and ROI to make recommendations and develop future promotions strategies.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Director of strategy example responsibilities.

Manage RFP and RFI processes.
Lead the re-engineering of the overall DTC marketing process.
Lead SaaS business divesture negotiations, system and customer transition.
Plan, develop, lead and manage Medicare programs and medicare-relate studies.
Manage design team in creating new UI concepts and designs for online projects.
Manage the organization's data visualization program and social media presence, increasing the number of unique website visits.

Director of merchandising & marketing vs director of strategy skills

Common director of merchandising & marketing skills

Trade Shows, 11%
Consumer Insights, 9%
Integrated Marketing, 7%
Apparel, 7%
Merchandise Sales, 7%
ROI, 5%

Common director of strategy skills

Analytics, 9%
Healthcare, 8%
Project Management, 8%
Business Development, 5%
Client Facing, 4%
Digital Transformation, 4%

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Director Of Merchandising & Marketing
Director Of Merchandising & Marketing vs Director Of Strategy

Updated January 8, 2025

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