Director of merchandising & marketing vs director, product marketing

The differences between directors of merchandising & marketing and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of merchandising & marketing and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $110,497 average annual salary of a director of merchandising & marketing.

The top three skills for a director of merchandising & marketing include trade shows, consumer insights and integrated marketing. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director of merchandising & marketing vs director, product marketing overview

	Director Of Merchandising & Marketing	Director, Product Marketing
Yearly salary	$110,497	$141,699
Hourly rate	$53.12	$68.12
Growth rate	10%	10%
Number of jobs	101,560	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director of merchandising & marketing vs director, product marketing salary

Directors of merchandising & marketing and directors, product marketing have different pay scales, as shown below.

	Director Of Merchandising & Marketing	Director, Product Marketing
Average salary	$110,497	$141,699
Salary range	Between $64,000 And $188,000	Between $97,000 And $205,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director of merchandising & marketing and director, product marketing education

There are a few differences between a director of merchandising & marketing and a director, product marketing in terms of educational background:

	Director Of Merchandising & Marketing	Director, Product Marketing
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of merchandising & marketing vs director, product marketing demographics

Here are the differences between directors of merchandising & marketing' and directors, product marketing' demographics:

	Director Of Merchandising & Marketing	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 51.9% Female, 48.1%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of merchandising & marketing and director, product marketing duties and responsibilities

Director of merchandising & marketing example responsibilities.

Recommend assortments, planograms and products for retailers to achieve maximum ROI.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Deliver notable labor cost savings by implementing a new automate retail point-of-sale (POS) system.
Bring brand to life through in store visual elements including iconic character moments, fixture design, graphics and POS.
Monitor and analyze product performance and ROI to make recommendations and develop future promotions strategies.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Director of merchandising & marketing vs director, product marketing skills

Common director of merchandising & marketing skills

Trade Shows, 11%
Consumer Insights, 9%
Integrated Marketing, 7%
Apparel, 7%
Merchandise Sales, 7%
ROI, 5%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Director Of Merchandising & Marketing
Director Of Merchandising & Marketing vs Director, Product Marketing

Updated January 8, 2025

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