Director of merchandising & marketing vs head of marketing

The differences between directors of merchandising & marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of merchandising & marketing and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $110,497 average annual salary of a director of merchandising & marketing.

The top three skills for a director of merchandising & marketing include trade shows, consumer insights and integrated marketing. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.

Director of merchandising & marketing vs head of marketing overview

	Director Of Merchandising & Marketing	Head Of Marketing
Yearly salary	$110,497	$137,829
Hourly rate	$53.12	$66.26
Growth rate	10%	10%
Number of jobs	101,560	92,557
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

Director of merchandising & marketing vs head of marketing salary

Directors of merchandising & marketing and heads of marketing have different pay scales, as shown below.

	Director Of Merchandising & Marketing	Head Of Marketing
Average salary	$110,497	$137,829
Salary range	Between $64,000 And $188,000	Between $93,000 And $203,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Meta
Best paying industry	-	Media

Differences between director of merchandising & marketing and head of marketing education

There are a few differences between a director of merchandising & marketing and a head of marketing in terms of educational background:

	Director Of Merchandising & Marketing	Head Of Marketing
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of merchandising & marketing vs head of marketing demographics

Here are the differences between directors of merchandising & marketing' and heads of marketing' demographics:

	Director Of Merchandising & Marketing	Head Of Marketing
Average age	39	39
Gender ratio	Male, 51.9% Female, 48.1%	Male, 56.0% Female, 44.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of merchandising & marketing and head of marketing duties and responsibilities

Director of merchandising & marketing example responsibilities.

Recommend assortments, planograms and products for retailers to achieve maximum ROI.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Deliver notable labor cost savings by implementing a new automate retail point-of-sale (POS) system.
Bring brand to life through in store visual elements including iconic character moments, fixture design, graphics and POS.
Monitor and analyze product performance and ROI to make recommendations and develop future promotions strategies.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Head of marketing example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Establish and maintain a dashboard of key sales and operational metrics (KPIs).
Present monthly and quarterly program ROI report to in country marketing team and regional executive team.
Create all advertising units - physical ads for film festivals; website advertising; Google, Facebook, and LinkedIn ads.
Create PowerPoint audio and video presentations.
Track and analyze program effectiveness to determine ROI and prioritize resources.

Director of merchandising & marketing vs head of marketing skills

Common director of merchandising & marketing skills

Trade Shows, 11%
Consumer Insights, 9%
Integrated Marketing, 7%
Apparel, 7%
Merchandise Sales, 7%
ROI, 5%

Common head of marketing skills

Digital Marketing, 12%
Integrated Marketing, 6%
Marketing Campaigns, 4%
KPIs, 3%
Channel Marketing, 3%
Google Analytics, 3%

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Director Of Merchandising & Marketing
Director Of Merchandising & Marketing vs Head Of Marketing

Updated January 8, 2025

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