Director of merchandising & marketing vs marketing director

The differences between directors of merchandising & marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of merchandising & marketing and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $110,497 average annual salary of a director of merchandising & marketing.

The top three skills for a director of merchandising & marketing include trade shows, consumer insights and integrated marketing. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of merchandising & marketing vs marketing director overview

	Director Of Merchandising & Marketing	Marketing Director
Yearly salary	$110,497	$114,906
Hourly rate	$53.12	$55.24
Growth rate	10%	10%
Number of jobs	101,560	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Director of merchandising & marketing vs marketing director salary

Directors of merchandising & marketing and marketing directors have different pay scales, as shown below.

	Director Of Merchandising & Marketing	Marketing Director
Average salary	$110,497	$114,906
Salary range	Between $64,000 And $188,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between director of merchandising & marketing and marketing director education

There are a few differences between a director of merchandising & marketing and a marketing director in terms of educational background:

	Director Of Merchandising & Marketing	Marketing Director
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of merchandising & marketing vs marketing director demographics

Here are the differences between directors of merchandising & marketing' and marketing directors' demographics:

	Director Of Merchandising & Marketing	Marketing Director
Average age	39	39
Gender ratio	Male, 51.9% Female, 48.1%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of merchandising & marketing and marketing director duties and responsibilities

Director of merchandising & marketing example responsibilities.

Recommend assortments, planograms and products for retailers to achieve maximum ROI.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Deliver notable labor cost savings by implementing a new automate retail point-of-sale (POS) system.
Bring brand to life through in store visual elements including iconic character moments, fixture design, graphics and POS.
Monitor and analyze product performance and ROI to make recommendations and develop future promotions strategies.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director of merchandising & marketing vs marketing director skills

Common director of merchandising & marketing skills

Trade Shows, 11%
Consumer Insights, 9%
Integrated Marketing, 7%
Apparel, 7%
Merchandise Sales, 7%
ROI, 5%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director Of Merchandising & Marketing
Director Of Merchandising & Marketing vs Marketing Director

Updated January 8, 2025

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