Director of merchandising & marketing vs marketing lead

Differences between director of merchandising & marketing and marketing lead duties and responsibilities

Director of merchandising & marketing example responsibilities.

• Recommend assortments, planograms and products for retailers to achieve maximum ROI.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
• Deliver notable labor cost savings by implementing a new automate retail point-of-sale (POS) system.
• Bring brand to life through in store visual elements including iconic character moments, fixture design, graphics and POS.
• Monitor and analyze product performance and ROI to make recommendations and develop future promotions strategies.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
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Marketing lead example responsibilities.

• Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
• Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Re-Design marketing materials, Facebook page, LinkedIn page and website.
• Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
• Coordinate and responsible for MDF fund deployment.
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