Director of merchandising & marketing vs marketing manager

The differences between directors of merchandising & marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of merchandising & marketing and a marketing manager. Additionally, a director of merchandising & marketing has an average salary of $110,497, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a director of merchandising & marketing include trade shows, consumer insights and integrated marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Director of merchandising & marketing vs marketing manager overview

	Director Of Merchandising & Marketing	Marketing Manager
Yearly salary	$110,497	$104,550
Hourly rate	$53.12	$50.26
Growth rate	10%	10%
Number of jobs	101,560	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director of merchandising & marketing vs marketing manager salary

Directors of merchandising & marketing and marketing managers have different pay scales, as shown below.

	Director Of Merchandising & Marketing	Marketing Manager
Average salary	$110,497	$104,550
Salary range	Between $64,000 And $188,000	Between $71,000 And $153,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director of merchandising & marketing and marketing manager education

There are a few differences between a director of merchandising & marketing and a marketing manager in terms of educational background:

	Director Of Merchandising & Marketing	Marketing Manager
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of merchandising & marketing vs marketing manager demographics

Here are the differences between directors of merchandising & marketing' and marketing managers' demographics:

	Director Of Merchandising & Marketing	Marketing Manager
Average age	39	39
Gender ratio	Male, 51.9% Female, 48.1%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of merchandising & marketing and marketing manager duties and responsibilities

Director of merchandising & marketing example responsibilities.

Recommend assortments, planograms and products for retailers to achieve maximum ROI.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Deliver notable labor cost savings by implementing a new automate retail point-of-sale (POS) system.
Bring brand to life through in store visual elements including iconic character moments, fixture design, graphics and POS.
Monitor and analyze product performance and ROI to make recommendations and develop future promotions strategies.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Director of merchandising & marketing vs marketing manager skills

Common director of merchandising & marketing skills

Trade Shows, 11%
Consumer Insights, 9%
Integrated Marketing, 7%
Apparel, 7%
Merchandise Sales, 7%
ROI, 5%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Director Of Merchandising & Marketing
Director Of Merchandising & Marketing vs Marketing Manager

Updated January 8, 2025

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