Director of merchandising & marketing vs marketing supervisor

The differences between directors of merchandising & marketing and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of merchandising & marketing and a marketing supervisor. Additionally, a director of merchandising & marketing has an average salary of $110,497, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a director of merchandising & marketing include trade shows, consumer insights and integrated marketing. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Director of merchandising & marketing vs marketing supervisor overview

	Director Of Merchandising & Marketing	Marketing Supervisor
Yearly salary	$110,497	$64,304
Hourly rate	$53.12	$30.92
Growth rate	10%	10%
Number of jobs	101,560	74,956
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 71%
Average age	39	39
Years of experience	10	10

Director of merchandising & marketing vs marketing supervisor salary

Directors of merchandising & marketing and marketing supervisors have different pay scales, as shown below.

	Director Of Merchandising & Marketing	Marketing Supervisor
Average salary	$110,497	$64,304
Salary range	Between $64,000 And $188,000	Between $45,000 And $90,000
Highest paying City	-	Dix Hills, NY
Highest paying state	-	New York
Best paying company	-	Halliburton
Best paying industry	-	Retail

Differences between director of merchandising & marketing and marketing supervisor education

There are a few differences between a director of merchandising & marketing and a marketing supervisor in terms of educational background:

	Director Of Merchandising & Marketing	Marketing Supervisor
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 71%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of merchandising & marketing vs marketing supervisor demographics

Here are the differences between directors of merchandising & marketing' and marketing supervisors' demographics:

	Director Of Merchandising & Marketing	Marketing Supervisor
Average age	39	39
Gender ratio	Male, 51.9% Female, 48.1%	Male, 43.5% Female, 56.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of merchandising & marketing and marketing supervisor duties and responsibilities

Director of merchandising & marketing example responsibilities.

Recommend assortments, planograms and products for retailers to achieve maximum ROI.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Deliver notable labor cost savings by implementing a new automate retail point-of-sale (POS) system.
Bring brand to life through in store visual elements including iconic character moments, fixture design, graphics and POS.
Monitor and analyze product performance and ROI to make recommendations and develop future promotions strategies.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Marketing supervisor example responsibilities.

Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
Coordinate with other team leaders on large projects and SEM wide decisions.
Direct creative development for banner ads, SEM copy, and landing pages.
Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.

Director of merchandising & marketing vs marketing supervisor skills

Common director of merchandising & marketing skills

Trade Shows, 11%
Consumer Insights, 9%
Integrated Marketing, 7%
Apparel, 7%
Merchandise Sales, 7%
ROI, 5%

Common marketing supervisor skills

Customer Satisfaction, 40%
Direct Reports, 31%
Customer Service, 7%
Digital Marketing, 3%
Payroll, 2%
Marketing Campaigns, 2%

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Director Of Merchandising & Marketing
Director Of Merchandising & Marketing vs Marketing Supervisor

Updated January 8, 2025

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