Director of merchandising & marketing vs merchandising manager

Differences between director of merchandising & marketing and merchandising manager duties and responsibilities

Director of merchandising & marketing example responsibilities.

• Recommend assortments, planograms and products for retailers to achieve maximum ROI.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
• Deliver notable labor cost savings by implementing a new automate retail point-of-sale (POS) system.
• Bring brand to life through in store visual elements including iconic character moments, fixture design, graphics and POS.
• Monitor and analyze product performance and ROI to make recommendations and develop future promotions strategies.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
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Merchandising manager example responsibilities.

• Manage and plan ROI, CPC and bid management on external online shopping sites.
• Manage hardware, plumbing, kitchen and bath, kitchen design, and night operations.
• Create all marketing materials (paper/media), organize logistics of readings, manage financials.
• Manage merchandising for lumber, building materials, paint, hardware, plumbing, electrical, and the garden department.
• Lead website development committee, including RFP development, ROI analysis, marketing, brand-enhancement strategies, and back-end integration solutions.
• Manage creative development and production of indirect channel POS fixtures creating brand consistency
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