Director of merchandising & marketing vs senior vice president of marketing

Differences between director of merchandising & marketing and senior vice president of marketing duties and responsibilities

Director of merchandising & marketing example responsibilities.

• Recommend assortments, planograms and products for retailers to achieve maximum ROI.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
• Deliver notable labor cost savings by implementing a new automate retail point-of-sale (POS) system.
• Bring brand to life through in store visual elements including iconic character moments, fixture design, graphics and POS.
• Monitor and analyze product performance and ROI to make recommendations and develop future promotions strategies.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
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Senior vice president of marketing example responsibilities.

• Lead all B2B and B2C marketing, business improvement and project execution efforts.
• Create and manage new sales channels including direct, indirect, B2B and B2C.
• Manage rebranding initiative: strategy, brand standards, logo change, content strategy, visual identity, new collateral.
• Manage CRM data and customize reports on implementations, enhancements and opportunities.
• Establish and manage an innovative direct response performance measurement, reporting and analytics practice around the business.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
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