Director of new media vs product director

The differences between directors of new media and product directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of new media and a product director. Additionally, a product director has an average salary of $148,910, which is higher than the $82,946 average annual salary of a director of new media.

The top three skills for a director of new media include website traffic, content strategy and video production. The most important skills for a product director are product management, product strategy, and project management.

Director of new media vs product director overview

	Director Of New Media	Product Director
Yearly salary	$82,946	$148,910
Hourly rate	$39.88	$71.59
Growth rate	10%	10%
Number of jobs	48,354	125,200
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 73%
Average age	39	39
Years of experience	10	10

Director of new media vs product director salary

Directors of new media and product directors have different pay scales, as shown below.

	Director Of New Media	Product Director
Average salary	$82,946	$148,910
Salary range	Between $47,000 And $144,000	Between $104,000 And $212,000
Highest paying City	Cambridge, MA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Databricks	Meta
Best paying industry	Media	Internet

Differences between director of new media and product director education

There are a few differences between a director of new media and a product director in terms of educational background:

	Director Of New Media	Product Director
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 73%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of new media vs product director demographics

Here are the differences between directors of new media' and product directors' demographics:

	Director Of New Media	Product Director
Average age	39	39
Gender ratio	Male, 69.7% Female, 30.3%	Male, 72.4% Female, 27.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of new media and product director duties and responsibilities

Director of new media example responsibilities.

Manage strategic vendor relationships, including RFP, contract negotiation, SLA compliance.
Purchase, set up and manage the digital media workstations and DVD authoring suites.
Lead web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns.
Create facebook, twitter, e-newsletter templets.
Develop, execute and track SEM campaigns.
Direct content development and upgrade of website ecommerce capabilities with incorporate SEO, SEM strategy.

Product director example responsibilities.

Lead the overall site ISO implementation.
Manage Salesforce integration to SaaS platform and client systems.
Lead SaaS application visibility and performance monitoring in hybrid enterprise to accelerate adoption of cloud.
Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
Interact with FDA, CDC, and other external agencies as required to introduce novel molecular products into the market.
Spearhead transformation of the organization to modern best practices, ISO & lean manufacturing.

Director of new media vs product director skills

Common director of new media skills

Website Traffic, 20%
Content Strategy, 10%
Video Production, 10%
Business Development, 6%
Facebook, 4%
Graphic Design, 3%

Common product director skills

Product Management, 10%
Product Strategy, 6%
Project Management, 6%
Product Roadmap, 5%
Product Design, 4%
Software Development, 4%

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Director Of New Media
Director Of New Media vs Product Director

Updated January 8, 2025

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