Director of new media vs senior director

The differences between directors of new media and senior directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of new media and a senior director. Additionally, a senior director has an average salary of $152,047, which is higher than the $82,946 average annual salary of a director of new media.

The top three skills for a director of new media include website traffic, content strategy and video production. The most important skills for a senior director are healthcare, analytics, and patients.

Director of new media vs senior director overview

	Director Of New Media	Senior Director
Yearly salary	$82,946	$152,047
Hourly rate	$39.88	$73.10
Growth rate	10%	10%
Number of jobs	48,354	131,871
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 69%
Average age	39	39
Years of experience	10	10

Director of new media vs senior director salary

Directors of new media and senior directors have different pay scales, as shown below.

	Director Of New Media	Senior Director
Average salary	$82,946	$152,047
Salary range	Between $47,000 And $144,000	Between $105,000 And $219,000
Highest paying City	Cambridge, MA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Databricks	Apple
Best paying industry	Media	Pharmaceutical

Differences between director of new media and senior director education

There are a few differences between a director of new media and a senior director in terms of educational background:

	Director Of New Media	Senior Director
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of new media vs senior director demographics

Here are the differences between directors of new media' and senior directors' demographics:

	Director Of New Media	Senior Director
Average age	39	39
Gender ratio	Male, 69.7% Female, 30.3%	Male, 66.6% Female, 33.4%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of new media and senior director duties and responsibilities

Director of new media example responsibilities.

Manage strategic vendor relationships, including RFP, contract negotiation, SLA compliance.
Purchase, set up and manage the digital media workstations and DVD authoring suites.
Lead web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns.
Create facebook, twitter, e-newsletter templets.
Develop, execute and track SEM campaigns.
Direct content development and upgrade of website ecommerce capabilities with incorporate SEO, SEM strategy.

Senior director example responsibilities.

Lead the expansion for support of public sector business in EMEA and APAC.
Create and deliver pitch decks, while being task with managing RFP responses.
Organize scrum certification training, lead departmental reorganization around scrum teams and act as scrum coach.
Lead assessment, design, and implementation of operational governance capabilities for the EMEA & ASIA regions.
Manage ongoing ITIL certification program for UK operations as required by government regulation.
Help project managers understand financial responsibilities and lead them in increase product delivery and ROI.

Director of new media vs senior director skills

Common director of new media skills

Website Traffic, 20%
Content Strategy, 10%
Video Production, 10%
Business Development, 6%
Facebook, 4%
Graphic Design, 3%

Common senior director skills

Healthcare, 6%
Analytics, 6%
Patients, 6%
Portfolio, 5%
Oversight, 5%
Project Management, 5%

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Director Of New Media
Director Of New Media vs Senior Director

Updated January 8, 2025

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