Director of new media vs social media director

The differences between directors of new media and social media directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of new media, becoming a social media director takes usually requires 2-4 years. Additionally, a director of new media has an average salary of $82,946, which is higher than the $70,846 average annual salary of a social media director.

The top three skills for a director of new media include website traffic, content strategy and video production. The most important skills for a social media director are facebook insights, instagram, and twitter.

Director of new media vs social media director overview

	Director Of New Media	Social Media Director
Yearly salary	$82,946	$70,846
Hourly rate	$39.88	$34.06
Growth rate	10%	8%
Number of jobs	48,354	39,016
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 80%
Average age	39	42
Years of experience	10	4

Director of new media vs social media director salary

Directors of new media and social media directors have different pay scales, as shown below.

	Director Of New Media	Social Media Director
Average salary	$82,946	$70,846
Salary range	Between $47,000 And $144,000	Between $40,000 And $124,000
Highest paying City	Cambridge, MA	Seattle, WA
Highest paying state	Washington	Idaho
Best paying company	Databricks	Accenture
Best paying industry	Media	Internet

Differences between director of new media and social media director education

There are a few differences between a director of new media and a social media director in terms of educational background:

	Director Of New Media	Social Media Director
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 80%
Most common major	Business	Communication
Most common college	University of Georgia	Northwestern University

Director of new media vs social media director demographics

Here are the differences between directors of new media' and social media directors' demographics:

	Director Of New Media	Social Media Director
Average age	39	42
Gender ratio	Male, 69.7% Female, 30.3%	Male, 42.8% Female, 57.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	16%

Differences between director of new media and social media director duties and responsibilities

Director of new media example responsibilities.

Manage strategic vendor relationships, including RFP, contract negotiation, SLA compliance.
Purchase, set up and manage the digital media workstations and DVD authoring suites.
Lead web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns.
Create facebook, twitter, e-newsletter templets.
Develop, execute and track SEM campaigns.
Direct content development and upgrade of website ecommerce capabilities with incorporate SEO, SEM strategy.

Social media director example responsibilities.

Manage client Facebook accounts to increase their sales/promotions.
Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
Determine KPIs and metrics for success across platforms and develop strategies to meet client ROI expectations.
Create addiction and recovery relate blog posts for fifteen hours each week through a WordPress account.
Negotiate SmartPlus, Arbitron and Nielsen contracts.
Engage and nurture social media communities using HootSuite.

Director of new media vs social media director skills

Common director of new media skills

Website Traffic, 20%
Content Strategy, 10%
Video Production, 10%
Business Development, 6%
Facebook, 4%
Graphic Design, 3%

Common social media director skills

Facebook Insights, 10%
Instagram, 9%
Twitter, 8%
Social Media Marketing, 7%
Digital Marketing, 6%
Web Content, 5%

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Director Of New Media
Director Of New Media vs Social Media Director

Updated January 8, 2025

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