Director of retail marketing vs director of sales

The differences between directors of retail marketing and directors of sales can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of retail marketing, becoming a director of sales takes usually requires 6-8 years. Additionally, a director of retail marketing has an average salary of $127,546, which is higher than the $111,068 average annual salary of a director of sales.

The top three skills for a director of retail marketing include digital marketing, ROI and marketing mix. The most important skills for a director of sales are sales process, customer service, and customer satisfaction.

Director of retail marketing vs director of sales overview

	Director Of Retail Marketing	Director Of Sales
Yearly salary	$127,546	$111,068
Hourly rate	$61.32	$53.40
Growth rate	10%	5%
Number of jobs	160,242	91,891
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 77%
Average age	39	46
Years of experience	10	8

What does a director of retail marketing do?

Retail marketing directors analyze store budgets, manage retail operations, and maintain inventory to keep stores well-stocked. Retail companies from fashion to food services hire retail marketing directors to lead employees to work full-time hours in store and company office environments. The directors work during evenings, holidays, and weekends, and travel between different store branches to complete their duties. They monitor staff operations, manage inventories, and regularly communicate with district and regional sales managers about marketing campaigns, sales reports, and everyday store operations.

What does a director of sales do?

A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans. A sales director must have excellent leadership and decision-making skills to support and acknowledge the team's best efforts.

Director of retail marketing vs director of sales salary

Directors of retail marketing and directors of sales have different pay scales, as shown below.

	Director Of Retail Marketing	Director Of Sales
Average salary	$127,546	$111,068
Salary range	Between $88,000 And $182,000	Between $73,000 And $168,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	New York
Best paying company	-	Mayo Clinic
Best paying industry	-	Finance

Differences between director of retail marketing and director of sales education

There are a few differences between a director of retail marketing and a director of sales in terms of educational background:

	Director Of Retail Marketing	Director Of Sales
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Director of retail marketing vs director of sales demographics

Here are the differences between directors of retail marketing' and directors of sales' demographics:

	Director Of Retail Marketing	Director Of Sales
Average age	39	46
Gender ratio	Male, 50.7% Female, 49.3%	Male, 69.4% Female, 30.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between director of retail marketing and director of sales duties and responsibilities

Director of retail marketing example responsibilities.

Improve ROI analysis and reporting process for annual budget to provide decision support data to achieve long term goals.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
Utilize POS data for market research.
Execute in-store POS signage on a seasonal basis.
Develop SEO and PPC programs for local hotel use utilizing third party agencies.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Director of sales example responsibilities.

Lead the OEM business transformation.
Manage projects & action items for EVP.
Manage during periods of dynamic challenge and change relative to start-up, turnaround and revitalization situations.
Manage relationships with toll manufacturers and logistics providers to exceed cost reduction and inventory turn targets.
Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.

Director of retail marketing vs director of sales skills

Common director of retail marketing skills

Digital Marketing, 33%
ROI, 6%
Marketing Mix, 6%
Marketing Campaigns, 4%
Channel Marketing, 3%
POS, 3%

Common director of sales skills

Sales Process, 7%
Customer Service, 7%
Customer Satisfaction, 6%
Sales Management, 6%
Healthcare, 5%
CRM, 4%

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Director Of Retail Marketing
Director Of Retail Marketing vs Director Of Sales

Updated January 8, 2025

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