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Director of strategy & marketing vs chief marketing officer

The differences between directors of strategy & marketing and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of strategy & marketing and a chief marketing officer. Additionally, a director of strategy & marketing has an average salary of $138,668, which is higher than the $135,198 average annual salary of a chief marketing officer.

The top three skills for a director of strategy & marketing include market research, portfolio and digital marketing. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.

Director of strategy & marketing vs chief marketing officer overview

Director Of Strategy & MarketingChief Marketing Officer
Yearly salary$138,668$135,198
Hourly rate$66.67$65.00
Growth rate10%10%
Number of jobs119,280139,565
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a director of strategy & marketing do?

A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

Director of strategy & marketing vs chief marketing officer salary

Directors of strategy & marketing and chief marketing officers have different pay scales, as shown below.

Director Of Strategy & MarketingChief Marketing Officer
Average salary$138,668$135,198
Salary rangeBetween $98,000 And $196,000Between $72,000 And $253,000
Highest paying CityOakland, CAHamilton, NJ
Highest paying stateCaliforniaRhode Island
Best paying companyMercy CorpsShearman & Sterling
Best paying industryFinanceMedia

Differences between director of strategy & marketing and chief marketing officer education

There are a few differences between a director of strategy & marketing and a chief marketing officer in terms of educational background:

Director Of Strategy & MarketingChief Marketing Officer
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of strategy & marketing vs chief marketing officer demographics

Here are the differences between directors of strategy & marketing' and chief marketing officers' demographics:

Director Of Strategy & MarketingChief Marketing Officer
Average age3939
Gender ratioMale, 59.0% Female, 41.0%Male, 68.0% Female, 32.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of strategy & marketing and chief marketing officer duties and responsibilities

Director of strategy & marketing example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Support department in campaign tracking and analysis and refining strategies to improve ROI and cost savings.
  • Refine customer segments leading to reduce marketing cost and increase ROI as well as lift in conversion rates.
  • Direct the identification and development of reporting and analytics packages measuring sales and marketing outcomes against state business goals and metrics.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Chief marketing officer example responsibilities.

  • Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
  • Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
  • Manage agency and provide direction and day-to-day oversight.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
  • Coordinate international new product portfolio and product development
  • Show more

Director of strategy & marketing vs chief marketing officer skills

Common director of strategy & marketing skills
  • Market Research, 11%
  • Portfolio, 9%
  • Digital Marketing, 8%
  • Marketing Collateral, 6%
  • Product Development, 4%
  • Business Development, 4%
Common chief marketing officer skills
  • CMO, 14%
  • Patients, 7%
  • Digital Marketing, 7%
  • Sales Strategy, 5%
  • Market Research, 4%
  • Marketing Campaigns, 3%

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