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Director of strategy & marketing vs director of communications and marketing

The differences between directors of strategy & marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of strategy & marketing and a director of communications and marketing. Additionally, a director of strategy & marketing has an average salary of $138,668, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a director of strategy & marketing include market research, portfolio and digital marketing. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Director of strategy & marketing vs director of communications and marketing overview

Director Of Strategy & MarketingDirector Of Communications And Marketing
Yearly salary$138,668$87,324
Hourly rate$66.67$41.98
Growth rate10%10%
Number of jobs119,280109,600
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 80%
Average age3939
Years of experience1010

What does a director of strategy & marketing do?

A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

Director of strategy & marketing vs director of communications and marketing salary

Directors of strategy & marketing and directors of communications and marketing have different pay scales, as shown below.

Director Of Strategy & MarketingDirector Of Communications And Marketing
Average salary$138,668$87,324
Salary rangeBetween $98,000 And $196,000Between $57,000 And $133,000
Highest paying CityOakland, CASan Francisco, CA
Highest paying stateCaliforniaNew York
Best paying companyMercy CorpsPaul Hastings
Best paying industryFinanceProfessional

Differences between director of strategy & marketing and director of communications and marketing education

There are a few differences between a director of strategy & marketing and a director of communications and marketing in terms of educational background:

Director Of Strategy & MarketingDirector Of Communications And Marketing
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of strategy & marketing vs director of communications and marketing demographics

Here are the differences between directors of strategy & marketing' and directors of communications and marketing' demographics:

Director Of Strategy & MarketingDirector Of Communications And Marketing
Average age3939
Gender ratioMale, 59.0% Female, 41.0%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of strategy & marketing and director of communications and marketing duties and responsibilities

Director of strategy & marketing example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Support department in campaign tracking and analysis and refining strategies to improve ROI and cost savings.
  • Refine customer segments leading to reduce marketing cost and increase ROI as well as lift in conversion rates.
  • Direct the identification and development of reporting and analytics packages measuring sales and marketing outcomes against state business goals and metrics.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Director of strategy & marketing vs director of communications and marketing skills

Common director of strategy & marketing skills
  • Market Research, 11%
  • Portfolio, 9%
  • Digital Marketing, 8%
  • Marketing Collateral, 6%
  • Product Development, 4%
  • Business Development, 4%
Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%

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