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Director of strategy & marketing vs director of marketing & development

The differences between directors of strategy & marketing and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of strategy & marketing and a director of marketing & development. Additionally, a director of strategy & marketing has an average salary of $138,668, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a director of strategy & marketing include market research, portfolio and digital marketing. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Director of strategy & marketing vs director of marketing & development overview

Director Of Strategy & MarketingDirector Of Marketing & Development
Yearly salary$138,668$98,174
Hourly rate$66.67$47.20
Growth rate10%10%
Number of jobs119,280151,893
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a director of strategy & marketing do?

A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Director of strategy & marketing vs director of marketing & development salary

Directors of strategy & marketing and directors of marketing & development have different pay scales, as shown below.

Director Of Strategy & MarketingDirector Of Marketing & Development
Average salary$138,668$98,174
Salary rangeBetween $98,000 And $196,000Between $59,000 And $162,000
Highest paying CityOakland, CANew York, NY
Highest paying stateCaliforniaNew York
Best paying companyMercy CorpsBaker McKenzie
Best paying industryFinanceFinance

Differences between director of strategy & marketing and director of marketing & development education

There are a few differences between a director of strategy & marketing and a director of marketing & development in terms of educational background:

Director Of Strategy & MarketingDirector Of Marketing & Development
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of strategy & marketing vs director of marketing & development demographics

Here are the differences between directors of strategy & marketing' and directors of marketing & development' demographics:

Director Of Strategy & MarketingDirector Of Marketing & Development
Average age3939
Gender ratioMale, 59.0% Female, 41.0%Male, 48.3% Female, 51.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of strategy & marketing and director of marketing & development duties and responsibilities

Director of strategy & marketing example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Support department in campaign tracking and analysis and refining strategies to improve ROI and cost savings.
  • Refine customer segments leading to reduce marketing cost and increase ROI as well as lift in conversion rates.
  • Direct the identification and development of reporting and analytics packages measuring sales and marketing outcomes against state business goals and metrics.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Director of marketing & development example responsibilities.

  • Manage the rollout and maintenance for retail store POS system.
  • Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
  • Create first Facebook social media marketing strategy for mall.
  • Structure reporting standards to host all commercial KPIs, providing decision support to group management.
  • Show more

Director of strategy & marketing vs director of marketing & development skills

Common director of strategy & marketing skills
  • Market Research, 11%
  • Portfolio, 9%
  • Digital Marketing, 8%
  • Marketing Collateral, 6%
  • Product Development, 4%
  • Business Development, 4%
Common director of marketing & development skills
  • Facebook, 7%
  • Market Research, 7%
  • Revenue Growth, 6%
  • ROI, 6%
  • Twitter, 6%
  • Press Releases, 5%

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