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The differences between directors of strategy & marketing and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of strategy & marketing, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of strategy & marketing has an average salary of $138,668, which is higher than the $117,348 average annual salary of a director of sales and marketing.
The top three skills for a director of strategy & marketing include market research, portfolio and digital marketing. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Director Of Strategy & Marketing | Director Of Sales And Marketing | |
| Yearly salary | $138,668 | $117,348 |
| Hourly rate | $66.67 | $56.42 |
| Growth rate | 10% | 5% |
| Number of jobs | 119,280 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Directors of strategy & marketing and directors of sales and marketing have different pay scales, as shown below.
| Director Of Strategy & Marketing | Director Of Sales And Marketing | |
| Average salary | $138,668 | $117,348 |
| Salary range | Between $98,000 And $196,000 | Between $73,000 And $188,000 |
| Highest paying City | Oakland, CA | Urban Honolulu, HI |
| Highest paying state | California | Hawaii |
| Best paying company | Mercy Corps | Quidel |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a director of strategy & marketing and a director of sales and marketing in terms of educational background:
| Director Of Strategy & Marketing | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between directors of strategy & marketing' and directors of sales and marketing' demographics:
| Director Of Strategy & Marketing | Director Of Sales And Marketing | |
| Average age | 39 | 46 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |