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Director of strategy & marketing vs director of sales

The differences between directors of strategy & marketing and directors of sales can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of strategy & marketing, becoming a director of sales takes usually requires 6-8 years. Additionally, a director of strategy & marketing has an average salary of $138,668, which is higher than the $111,068 average annual salary of a director of sales.

The top three skills for a director of strategy & marketing include market research, portfolio and digital marketing. The most important skills for a director of sales are sales process, customer service, and customer satisfaction.

Director of strategy & marketing vs director of sales overview

Director Of Strategy & MarketingDirector Of Sales
Yearly salary$138,668$111,068
Hourly rate$66.67$53.40
Growth rate10%5%
Number of jobs119,28091,891
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 77%
Average age3946
Years of experience108

What does a director of strategy & marketing do?

A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.

What does a director of sales do?

A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans. A sales director must have excellent leadership and decision-making skills to support and acknowledge the team's best efforts.

Director of strategy & marketing vs director of sales salary

Directors of strategy & marketing and directors of sales have different pay scales, as shown below.

Director Of Strategy & MarketingDirector Of Sales
Average salary$138,668$111,068
Salary rangeBetween $98,000 And $196,000Between $73,000 And $168,000
Highest paying CityOakland, CASan Francisco, CA
Highest paying stateCaliforniaNew York
Best paying companyMercy CorpsMayo Clinic
Best paying industryFinanceFinance

Differences between director of strategy & marketing and director of sales education

There are a few differences between a director of strategy & marketing and a director of sales in terms of educational background:

Director Of Strategy & MarketingDirector Of Sales
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Director of strategy & marketing vs director of sales demographics

Here are the differences between directors of strategy & marketing' and directors of sales' demographics:

Director Of Strategy & MarketingDirector Of Sales
Average age3946
Gender ratioMale, 59.0% Female, 41.0%Male, 69.4% Female, 30.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between director of strategy & marketing and director of sales duties and responsibilities

Director of strategy & marketing example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Support department in campaign tracking and analysis and refining strategies to improve ROI and cost savings.
  • Refine customer segments leading to reduce marketing cost and increase ROI as well as lift in conversion rates.
  • Direct the identification and development of reporting and analytics packages measuring sales and marketing outcomes against state business goals and metrics.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Director of sales example responsibilities.

  • Lead the OEM business transformation.
  • Manage projects & action items for EVP.
  • Manage during periods of dynamic challenge and change relative to start-up, turnaround and revitalization situations.
  • Manage relationships with toll manufacturers and logistics providers to exceed cost reduction and inventory turn targets.
  • Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Show more

Director of strategy & marketing vs director of sales skills

Common director of strategy & marketing skills
  • Market Research, 11%
  • Portfolio, 9%
  • Digital Marketing, 8%
  • Marketing Collateral, 6%
  • Product Development, 4%
  • Business Development, 4%
Common director of sales skills
  • Sales Process, 7%
  • Customer Service, 7%
  • Customer Satisfaction, 6%
  • Sales Management, 6%
  • Healthcare, 5%
  • CRM, 4%

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