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Director of strategy & marketing vs director, product marketing

The differences between directors of strategy & marketing and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of strategy & marketing and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $138,668 average annual salary of a director of strategy & marketing.

The top three skills for a director of strategy & marketing include market research, portfolio and digital marketing. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director of strategy & marketing vs director, product marketing overview

Director Of Strategy & MarketingDirector, Product Marketing
Yearly salary$138,668$141,699
Hourly rate$66.67$68.12
Growth rate10%10%
Number of jobs119,280173,038
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a director of strategy & marketing do?

A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Director of strategy & marketing vs director, product marketing salary

Directors of strategy & marketing and directors, product marketing have different pay scales, as shown below.

Director Of Strategy & MarketingDirector, Product Marketing
Average salary$138,668$141,699
Salary rangeBetween $98,000 And $196,000Between $97,000 And $205,000
Highest paying CityOakland, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMercy CorpsMeta
Best paying industryFinanceTechnology

Differences between director of strategy & marketing and director, product marketing education

There are a few differences between a director of strategy & marketing and a director, product marketing in terms of educational background:

Director Of Strategy & MarketingDirector, Product Marketing
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of strategy & marketing vs director, product marketing demographics

Here are the differences between directors of strategy & marketing' and directors, product marketing' demographics:

Director Of Strategy & MarketingDirector, Product Marketing
Average age3939
Gender ratioMale, 59.0% Female, 41.0%Male, 74.7% Female, 25.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of strategy & marketing and director, product marketing duties and responsibilities

Director of strategy & marketing example responsibilities.

  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Support department in campaign tracking and analysis and refining strategies to improve ROI and cost savings.
  • Refine customer segments leading to reduce marketing cost and increase ROI as well as lift in conversion rates.
  • Direct the identification and development of reporting and analytics packages measuring sales and marketing outcomes against state business goals and metrics.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Director, product marketing example responsibilities.

  • Hire and manage product owners and scrum masters.
  • Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
  • Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
  • Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Show more

Director of strategy & marketing vs director, product marketing skills

Common director of strategy & marketing skills
  • Market Research, 11%
  • Portfolio, 9%
  • Digital Marketing, 8%
  • Marketing Collateral, 6%
  • Product Development, 4%
  • Business Development, 4%
Common director, product marketing skills
  • Product Management, 8%
  • Digital Marketing, 7%
  • Market Research, 6%
  • Market Trends, 5%
  • Cloud, 4%
  • Product Line, 4%

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