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The differences between directors of strategy & marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of strategy & marketing and a head of marketing. Additionally, a director of strategy & marketing has an average salary of $138,668, which is higher than the $137,829 average annual salary of a head of marketing.
The top three skills for a director of strategy & marketing include market research, portfolio and digital marketing. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Director Of Strategy & Marketing | Head Of Marketing | |
| Yearly salary | $138,668 | $137,829 |
| Hourly rate | $66.67 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 119,280 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Directors of strategy & marketing and heads of marketing have different pay scales, as shown below.
| Director Of Strategy & Marketing | Head Of Marketing | |
| Average salary | $138,668 | $137,829 |
| Salary range | Between $98,000 And $196,000 | Between $93,000 And $203,000 |
| Highest paying City | Oakland, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Mercy Corps | Meta |
| Best paying industry | Finance | Media |
There are a few differences between a director of strategy & marketing and a head of marketing in terms of educational background:
| Director Of Strategy & Marketing | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of strategy & marketing' and heads of marketing' demographics:
| Director Of Strategy & Marketing | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |