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The differences between directors of strategy & marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of strategy & marketing and a marketing director. Additionally, a director of strategy & marketing has an average salary of $138,668, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a director of strategy & marketing include market research, portfolio and digital marketing. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Director Of Strategy & Marketing | Marketing Director | |
| Yearly salary | $138,668 | $114,906 |
| Hourly rate | $66.67 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 119,280 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Directors of strategy & marketing and marketing directors have different pay scales, as shown below.
| Director Of Strategy & Marketing | Marketing Director | |
| Average salary | $138,668 | $114,906 |
| Salary range | Between $98,000 And $196,000 | Between $68,000 And $193,000 |
| Highest paying City | Oakland, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Mercy Corps | Brookfield Properties |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a director of strategy & marketing and a marketing director in terms of educational background:
| Director Of Strategy & Marketing | Marketing Director | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of strategy & marketing' and marketing directors' demographics:
| Director Of Strategy & Marketing | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |