Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors of strategy & marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of strategy & marketing and a marketing lead. Additionally, a director of strategy & marketing has an average salary of $138,668, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a director of strategy & marketing include market research, portfolio and digital marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Director Of Strategy & Marketing | Marketing Lead | |
| Yearly salary | $138,668 | $104,664 |
| Hourly rate | $66.67 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 119,280 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Directors of strategy & marketing and marketing leads have different pay scales, as shown below.
| Director Of Strategy & Marketing | Marketing Lead | |
| Average salary | $138,668 | $104,664 |
| Salary range | Between $98,000 And $196,000 | Between $74,000 And $146,000 |
| Highest paying City | Oakland, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Mercy Corps | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a director of strategy & marketing and a marketing lead in terms of educational background:
| Director Of Strategy & Marketing | Marketing Lead | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of strategy & marketing' and marketing leads' demographics:
| Director Of Strategy & Marketing | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |