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The differences between directors of strategy & marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of strategy & marketing and a marketing manager. Additionally, a director of strategy & marketing has an average salary of $138,668, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a director of strategy & marketing include market research, portfolio and digital marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Director Of Strategy & Marketing | Marketing Manager | |
| Yearly salary | $138,668 | $104,550 |
| Hourly rate | $66.67 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 119,280 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Directors of strategy & marketing and marketing managers have different pay scales, as shown below.
| Director Of Strategy & Marketing | Marketing Manager | |
| Average salary | $138,668 | $104,550 |
| Salary range | Between $98,000 And $196,000 | Between $71,000 And $153,000 |
| Highest paying City | Oakland, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Mercy Corps | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a director of strategy & marketing and a marketing manager in terms of educational background:
| Director Of Strategy & Marketing | Marketing Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of strategy & marketing' and marketing managers' demographics:
| Director Of Strategy & Marketing | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |