Director of strategy & marketing vs senior director of marketing

The differences between directors of strategy & marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of strategy & marketing and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $138,668 average annual salary of a director of strategy & marketing.

The top three skills for a director of strategy & marketing include market research, portfolio and digital marketing. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of strategy & marketing vs senior director of marketing overview

	Director Of Strategy & Marketing	Senior Director Of Marketing
Yearly salary	$138,668	$159,916
Hourly rate	$66.67	$76.88
Growth rate	10%	10%
Number of jobs	119,280	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of strategy & marketing do?

A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of strategy & marketing vs senior director of marketing salary

Directors of strategy & marketing and senior directors of marketing have different pay scales, as shown below.

	Director Of Strategy & Marketing	Senior Director Of Marketing
Average salary	$138,668	$159,916
Salary range	Between $98,000 And $196,000	Between $112,000 And $226,000
Highest paying City	Oakland, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Mercy Corps	Washington Prime Group
Best paying industry	Finance	Media

Differences between director of strategy & marketing and senior director of marketing education

There are a few differences between a director of strategy & marketing and a senior director of marketing in terms of educational background:

	Director Of Strategy & Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of strategy & marketing vs senior director of marketing demographics

Here are the differences between directors of strategy & marketing' and senior directors of marketing' demographics:

	Director Of Strategy & Marketing	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 59.0% Female, 41.0%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of strategy & marketing and senior director of marketing duties and responsibilities

Director of strategy & marketing example responsibilities.

Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Support department in campaign tracking and analysis and refining strategies to improve ROI and cost savings.
Refine customer segments leading to reduce marketing cost and increase ROI as well as lift in conversion rates.
Direct the identification and development of reporting and analytics packages measuring sales and marketing outcomes against state business goals and metrics.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of strategy & marketing vs senior director of marketing skills

Common director of strategy & marketing skills

Market Research, 11%
Portfolio, 9%
Digital Marketing, 8%
Marketing Collateral, 6%
Product Development, 4%
Business Development, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

Director Of Strategy & Marketing vs. similar jobs

Director Of Strategy & Marketing related careers

Director Of Strategy & Marketing related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Director Of Strategy & Marketing
Director Of Strategy & Marketing vs Senior Director Of Marketing

Updated January 8, 2025

Browse executive management jobs