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The differences between directors of strategy & marketing and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of strategy & marketing and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $138,668 average annual salary of a director of strategy & marketing.
The top three skills for a director of strategy & marketing include market research, portfolio and digital marketing. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Director Of Strategy & Marketing | Senior Vice President Of Marketing | |
| Yearly salary | $138,668 | $200,351 |
| Hourly rate | $66.67 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 119,280 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Directors of strategy & marketing and senior vice presidents of marketing have different pay scales, as shown below.
| Director Of Strategy & Marketing | Senior Vice President Of Marketing | |
| Average salary | $138,668 | $200,351 |
| Salary range | Between $98,000 And $196,000 | Between $121,000 And $330,000 |
| Highest paying City | Oakland, CA | Waltham, MA |
| Highest paying state | California | Massachusetts |
| Best paying company | Mercy Corps | Audubon Nature Institute |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a director of strategy & marketing and a senior vice president of marketing in terms of educational background:
| Director Of Strategy & Marketing | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of strategy & marketing' and senior vice presidents of marketing' demographics:
| Director Of Strategy & Marketing | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |