Director, online marketing vs assistant marketing director

Differences between director, online marketing and assistant marketing director duties and responsibilities

Director, online marketing example responsibilities.

• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Develop web components using JSP, Servlets, JavaScript, HTML, and CSS.
• Create adverts with Facebook, ad words with Google, and contact researchers at WebMD to find diverse consumers.
• Produce profit & loss and revenue forecasting models using customer lifetime value, CPA, ROI and key operating metrics.
• Implement highly successful Facebook advertising for mission-critical projects.
• Establish ROI and feasibility analysis for high-value commercial developments.
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Assistant marketing director example responsibilities.

• Manage website development/content and SEM strategies for corporate and divisional sites.
• Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
• Direct the advertising, marketing and promotional efforts of a major FM station.
• Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
• Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
• Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.
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