Director, online marketing vs marketing strategist

The differences between directors, online marketing and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, online marketing and a marketing strategist. Additionally, a director, online marketing has an average salary of $115,982, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for a director, online marketing include website traffic, email campaigns and content strategy. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Director, online marketing vs marketing strategist overview

	Director, Online Marketing	Marketing Strategist
Yearly salary	$115,982	$80,033
Hourly rate	$55.76	$38.48
Growth rate	10%	10%
Number of jobs	93,166	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

Director, online marketing vs marketing strategist salary

Directors, online marketing and marketing strategists have different pay scales, as shown below.

	Director, Online Marketing	Marketing Strategist
Average salary	$115,982	$80,033
Salary range	Between $75,000 And $177,000	Between $53,000 And $119,000
Highest paying City	San Francisco, CA	Harrisburg, PA
Highest paying state	Rhode Island	Pennsylvania
Best paying company	LinkedIn	McKinsey & Company Inc
Best paying industry	Technology	Technology

Differences between director, online marketing and marketing strategist education

There are a few differences between a director, online marketing and a marketing strategist in terms of educational background:

	Director, Online Marketing	Marketing Strategist
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 79%
Most common major	Marketing	Marketing
Most common college	University of Georgia	University of Georgia

Director, online marketing vs marketing strategist demographics

Here are the differences between directors, online marketing' and marketing strategists' demographics:

	Director, Online Marketing	Marketing Strategist
Average age	39	39
Gender ratio	Male, 67.1% Female, 32.9%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, online marketing and marketing strategist duties and responsibilities

Director, online marketing example responsibilities.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Develop web components using JSP, Servlets, JavaScript, HTML, and CSS.
Create adverts with Facebook, ad words with Google, and contact researchers at WebMD to find diverse consumers.
Produce profit & loss and revenue forecasting models using customer lifetime value, CPA, ROI and key operating metrics.
Implement highly successful Facebook advertising for mission-critical projects.
Establish ROI and feasibility analysis for high-value commercial developments.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Director, online marketing vs marketing strategist skills

Common director, online marketing skills

Website Traffic, 17%
Email Campaigns, 7%
Content Strategy, 7%
Google Analytics, 5%
Digital Marketing, 5%
Marketing Campaigns, 4%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Director, Online Marketing
Director, Online Marketing vs Marketing Strategist

Updated January 8, 2025

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