Director, online marketing vs marketing vice president

Differences between director, online marketing and marketing vice president duties and responsibilities

Director, online marketing example responsibilities.

• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Develop web components using JSP, Servlets, JavaScript, HTML, and CSS.
• Create adverts with Facebook, ad words with Google, and contact researchers at WebMD to find diverse consumers.
• Produce profit & loss and revenue forecasting models using customer lifetime value, CPA, ROI and key operating metrics.
• Implement highly successful Facebook advertising for mission-critical projects.
• Establish ROI and feasibility analysis for high-value commercial developments.
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Marketing vice president example responsibilities.

• Lead the procurement of all physical products and RFP design.
• Manage Facebook account and promote upcoming events on campus using different marketing tactics
• Work both from RFP and from prospecting.
• Include oversight of all creative development, messaging and production of collateral materials for donors.
• Spearhead and implement the change management initiative to roll out HCP MCM to entire company.
• Create the structure and foundation for an in-house call center team that receives 15-20k calls a month.
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