E-marketing manager vs marketing strategist

The differences between e-marketing managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-marketing manager and a marketing strategist. Additionally, an e-marketing manager has an average salary of $113,395, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for an e-marketing manager include digital marketing, web content and marketing campaigns. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

E-marketing manager vs marketing strategist overview

	E-Marketing Manager	Marketing Strategist
Yearly salary	$113,395	$80,033
Hourly rate	$54.52	$38.48
Growth rate	10%	10%
Number of jobs	115,806	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

What does an e-marketing manager do?

An E-marketing manager is in charge of spearheading and overseeing the efforts put into digital marketing. They typically manage e-marketing teams, develop goals and guidelines, research new business opportunities, and develop online campaigns for brand and product awareness. They may also handle a company's social media platforms, working together with content specialists and graphic designers. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

E-marketing manager vs marketing strategist salary

E-marketing managers and marketing strategists have different pay scales, as shown below.

	E-Marketing Manager	Marketing Strategist
Average salary	$113,395	$80,033
Salary range	Between $78,000 And $163,000	Between $53,000 And $119,000
Highest paying City	San Francisco, CA	Harrisburg, PA
Highest paying state	Rhode Island	Pennsylvania
Best paying company	Huron Consulting Group	McKinsey & Company Inc
Best paying industry	Technology	Technology

Differences between e-marketing manager and marketing strategist education

There are a few differences between an e-marketing manager and a marketing strategist in terms of educational background:

	E-Marketing Manager	Marketing Strategist
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

E-marketing manager vs marketing strategist demographics

Here are the differences between e-marketing managers' and marketing strategists' demographics:

	E-Marketing Manager	Marketing Strategist
Average age	39	39
Gender ratio	Male, 56.6% Female, 43.4%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between e-marketing manager and marketing strategist duties and responsibilities

E-marketing manager example responsibilities.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Design web graphics and HTML pages.
Work with clients to set up retail environments with integrate SEO and PPC campaigns.
Direct a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
Monitor, track and report on performance for SEM campaigns, including trend analysis and ROI by campaign.
Initiate online social media marketing for the conference product lines, including using blogs, facebook, twitter and linked-in.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

E-marketing manager vs marketing strategist skills

Common e-marketing manager skills

Digital Marketing, 12%
Web Content, 8%
Marketing Campaigns, 6%
Project Management, 6%
Email Marketing, 5%
Google Analytics, 5%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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E-Marketing Manager
E-Marketing Manager vs Marketing Strategist

Updated January 8, 2025

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