E-marketing manager vs senior manager of marketing

The differences between e-marketing managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an e-marketing manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $113,395 average annual salary of an e-marketing manager.

The top three skills for an e-marketing manager include digital marketing, web content and marketing campaigns. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

E-marketing manager vs senior manager of marketing overview

	E-Marketing Manager	Senior Manager Of Marketing
Yearly salary	$113,395	$118,350
Hourly rate	$54.52	$56.90
Growth rate	10%	10%
Number of jobs	115,806	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does an e-marketing manager do?

An E-marketing manager is in charge of spearheading and overseeing the efforts put into digital marketing. They typically manage e-marketing teams, develop goals and guidelines, research new business opportunities, and develop online campaigns for brand and product awareness. They may also handle a company's social media platforms, working together with content specialists and graphic designers. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

E-marketing manager vs senior manager of marketing salary

E-marketing managers and senior managers of marketing have different pay scales, as shown below.

	E-Marketing Manager	Senior Manager Of Marketing
Average salary	$113,395	$118,350
Salary range	Between $78,000 And $163,000	Between $92,000 And $151,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Huron Consulting Group	Roku
Best paying industry	Technology	Technology

Differences between e-marketing manager and senior manager of marketing education

There are a few differences between an e-marketing manager and a senior manager of marketing in terms of educational background:

	E-Marketing Manager	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

E-marketing manager vs senior manager of marketing demographics

Here are the differences between e-marketing managers' and senior managers of marketing' demographics:

	E-Marketing Manager	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 56.6% Female, 43.4%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between e-marketing manager and senior manager of marketing duties and responsibilities

E-marketing manager example responsibilities.

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Design web graphics and HTML pages.
Work with clients to set up retail environments with integrate SEO and PPC campaigns.
Direct a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
Monitor, track and report on performance for SEM campaigns, including trend analysis and ROI by campaign.
Initiate online social media marketing for the conference product lines, including using blogs, facebook, twitter and linked-in.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

E-marketing manager vs senior manager of marketing skills

Common e-marketing manager skills

Digital Marketing, 12%
Web Content, 8%
Marketing Campaigns, 6%
Project Management, 6%
Email Marketing, 5%
Google Analytics, 5%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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E-Marketing Manager
E-Marketing Manager vs Senior Manager Of Marketing

Updated January 8, 2025

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