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The differences between e-marketing specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an e-marketing specialist and a content specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $56,556 average annual salary of an e-marketing specialist.
The top three skills for an e-marketing specialist include social media marketing, OSHA and email marketing. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| E-Marketing Specialist | Content Specialist | |
| Yearly salary | $56,556 | $66,018 |
| Hourly rate | $27.19 | $31.74 |
| Growth rate | 19% | 19% |
| Number of jobs | 100,636 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An E-Marketing Specialist manages initiatives that update the public about the company's offerings. They conduct market research to comprehend the prevailing customer behaviors correctly. They also review the company's former campaigns to identify strengths and weaknesses areas and conceptualize marketing campaigns that directly address customers. Moreover, E-Marketing Specialists use automation software to distribute emails.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
E-marketing specialists and content specialists have different pay scales, as shown below.
| E-Marketing Specialist | Content Specialist | |
| Average salary | $56,556 | $66,018 |
| Salary range | Between $40,000 And $78,000 | Between $52,000 And $83,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Arrow Electronics | Meta |
| Best paying industry | Pharmaceutical | Health Care |
There are a few differences between an e-marketing specialist and a content specialist in terms of educational background:
| E-Marketing Specialist | Content Specialist | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 76% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-marketing specialists' and content specialists' demographics:
| E-Marketing Specialist | Content Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 61.3% Female, 38.7% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |