E-marketing specialist vs marketing analyst

The differences between e-marketing specialists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an e-marketing specialist and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $56,556 average annual salary of an e-marketing specialist.

The top three skills for an e-marketing specialist include social media marketing, OSHA and email marketing. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

E-marketing specialist vs marketing analyst overview

	E-Marketing Specialist	Marketing Analyst
Yearly salary	$56,556	$59,380
Hourly rate	$27.19	$28.55
Growth rate	19%	19%
Number of jobs	100,636	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does an e-marketing specialist do?

An E-Marketing Specialist manages initiatives that update the public about the company's offerings. They conduct market research to comprehend the prevailing customer behaviors correctly. They also review the company's former campaigns to identify strengths and weaknesses areas and conceptualize marketing campaigns that directly address customers. Moreover, E-Marketing Specialists use automation software to distribute emails.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

E-marketing specialist vs marketing analyst salary

E-marketing specialists and marketing analysts have different pay scales, as shown below.

	E-Marketing Specialist	Marketing Analyst
Average salary	$56,556	$59,380
Salary range	Between $40,000 And $78,000	Between $41,000 And $84,000
Highest paying City	New York, NY	Seattle, WA
Highest paying state	Washington	Washington
Best paying company	Arrow Electronics	Meta
Best paying industry	Pharmaceutical	Finance

Differences between e-marketing specialist and marketing analyst education

There are a few differences between an e-marketing specialist and a marketing analyst in terms of educational background:

	E-Marketing Specialist	Marketing Analyst
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

E-marketing specialist vs marketing analyst demographics

Here are the differences between e-marketing specialists' and marketing analysts' demographics:

	E-Marketing Specialist	Marketing Analyst
Average age	37	37
Gender ratio	Male, 61.3% Female, 38.7%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between e-marketing specialist and marketing analyst duties and responsibilities

E-marketing specialist example responsibilities.

Develop and manage CRM and online social networking for all brands.
Lead strategy to redesign youtube.com/fedex and implement video SEO standards.
Coordinate the website layout using HTML, Photoshop and XML.
Edit complex HTML code to create successful consumer-facing email campaigns.
Establish and maintain all project management processes and tools to keep all projects within scope and budget to maximize ROI.
Maintain email data dashboard, tracking all KPIs for campaigns (opens, clicks, unsubscribes, etc .).

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

E-marketing specialist vs marketing analyst skills

Common e-marketing specialist skills

Social Media Marketing, 11%
OSHA, 9%
Email Marketing, 9%
Digital Marketing, 7%
Integrated Marketing, 6%
Marketing Campaigns, 6%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

E-Marketing Specialist vs. similar jobs

E-Marketing Specialist related careers

E-Marketing Specialist related jobs

What similar roles do

Zippia Careers
Business and Financial Industry
E-Marketing Specialist
E-Marketing Specialist vs Marketing Analyst

Updated January 8, 2025

Browse business and financial jobs