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The differences between e-marketing specialists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an e-marketing specialist and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $56,556 average annual salary of an e-marketing specialist.
The top three skills for an e-marketing specialist include social media marketing, OSHA and email marketing. The most important skills for a product specialist are customer service, product knowledge, and sales floor.
| E-Marketing Specialist | Product Specialist | |
| Yearly salary | $56,556 | $85,932 |
| Hourly rate | $27.19 | $41.31 |
| Growth rate | 19% | 19% |
| Number of jobs | 100,636 | 103,863 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An E-Marketing Specialist manages initiatives that update the public about the company's offerings. They conduct market research to comprehend the prevailing customer behaviors correctly. They also review the company's former campaigns to identify strengths and weaknesses areas and conceptualize marketing campaigns that directly address customers. Moreover, E-Marketing Specialists use automation software to distribute emails.
A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.
E-marketing specialists and product specialists have different pay scales, as shown below.
| E-Marketing Specialist | Product Specialist | |
| Average salary | $56,556 | $85,932 |
| Salary range | Between $40,000 And $78,000 | Between $56,000 And $130,000 |
| Highest paying City | New York, NY | San Bruno, CA |
| Highest paying state | Washington | California |
| Best paying company | Arrow Electronics | ByteDance |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between an e-marketing specialist and a product specialist in terms of educational background:
| E-Marketing Specialist | Product Specialist | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between e-marketing specialists' and product specialists' demographics:
| E-Marketing Specialist | Product Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 61.3% Female, 38.7% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |