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The differences between email marketing specialists and marketing technicians can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an email marketing specialist and a marketing technician. Additionally, a marketing technician has an average salary of $87,649, which is higher than the $59,561 average annual salary of an email marketing specialist.
The top three skills for an email marketing specialist include email marketing, digital marketing and email campaigns. The most important skills for a marketing technician are digital marketing, b testing, and CRM.
| Email Marketing Specialist | Marketing Technician | |
| Yearly salary | $59,561 | $87,649 |
| Hourly rate | $28.64 | $42.14 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,687 | 79,196 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 67% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Email marketing specialists are employed to perform marketing tasks. These marketing specialists utilize email as a medium to reach potential and existing customers. They create campaigns for brands and to enhance traffic. It is their job to send and respond to emails. They establish a reputation in the competitive market. In businesses, they are considered important for the analysis of market data on the regional, national, and local levels. Knowledge of marketing and communication skills are important for this job.
A marketing technician provides the technical assistance needed to analyze, implement, and monitor the marketing programs. Besides performing statistical analyses and research and compiling yearly, quarterly, and monthly operations reports, marketing technicians also supervise business development tasks and property leasing activities. They work hand-in-hand with the company's purchasing staff to collect technical information needed to prepare proposal requests for special projects. These professionals evaluate and report programs that adhere to the applicable ordinances, regulations, and laws.
Email marketing specialists and marketing technicians have different pay scales, as shown below.
| Email Marketing Specialist | Marketing Technician | |
| Average salary | $59,561 | $87,649 |
| Salary range | Between $47,000 And $74,000 | Between $57,000 And $134,000 |
| Highest paying City | Wilmington, DE | Dover, DE |
| Highest paying state | Delaware | Delaware |
| Best paying company | RH | Microsoft |
| Best paying industry | Retail | Energy |
There are a few differences between an email marketing specialist and a marketing technician in terms of educational background:
| Email Marketing Specialist | Marketing Technician | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between email marketing specialists' and marketing technicians' demographics:
| Email Marketing Specialist | Marketing Technician | |
| Average age | 37 | 37 |
| Gender ratio | Male, 40.8% Female, 59.2% | Male, 59.0% Female, 41.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.5% White, 66.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |