Event marketing assistant vs marketing specialist

The differences between event marketing assistants and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an event marketing assistant and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $30,703 average annual salary of an event marketing assistant.

The top three skills for an event marketing assistant include event planning, press releases and facebook. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Event marketing assistant vs marketing specialist overview

	Event Marketing Assistant	Marketing Specialist
Yearly salary	$30,703	$54,942
Hourly rate	$14.76	$26.41
Growth rate	19%	19%
Number of jobs	78,729	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does an event marketing assistant do?

Event marketing assistants are professionals who are responsible for helping other marketing professionals promote their brand, product, or service with an in-person or real-time engagement. These assistants must collaborate with advertisers and production managers to help market their products as well as edit and design promotional materials. They are required to manage all social media accounts, such as Facebook and Twitter, to analyze growth and activity. Event marketing assistants must also draft and distribute press releases to promote small and large-scale events.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Event marketing assistant vs marketing specialist salary

Event marketing assistants and marketing specialists have different pay scales, as shown below.

	Event Marketing Assistant	Marketing Specialist
Average salary	$30,703	$54,942
Salary range	Between $23,000 And $39,000	Between $36,000 And $82,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Google
Best paying industry	-	Technology

Differences between event marketing assistant and marketing specialist education

There are a few differences between an event marketing assistant and a marketing specialist in terms of educational background:

	Event Marketing Assistant	Marketing Specialist
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Event marketing assistant vs marketing specialist demographics

Here are the differences between event marketing assistants' and marketing specialists' demographics:

	Event Marketing Assistant	Marketing Specialist
Average age	37	37
Gender ratio	Male, 26.3% Female, 73.7%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 11.1% White, 66.6% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between event marketing assistant and marketing specialist duties and responsibilities

Event marketing assistant example responsibilities.

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Ensure all logistical details including speaker materials, audiovisual, and arrival of giveaways for event.
Maximize guest experience by engaging fans with in-person meet-and-greets, giveaways, crowd interactive games, and intermission competitions.
Design marketing materials: mailers, flyers, emails, newsletters, PowerPoint, digital ads, TV and radio commercials.
Research and acquire all product data specifications and assist with product page placement in catalogs and quarterly brochures.
Process and submit MLS listings.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Event marketing assistant vs marketing specialist skills

Common event marketing assistant skills

Event Planning, 13%
Press Releases, 7%
Facebook, 6%
Twitter, 5%
Trade Shows, 5%
Event Logistics, 4%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

Event Marketing Assistant vs. similar jobs

Event Marketing Assistant related careers

Event Marketing Assistant related jobs

What similar roles do

Zippia Careers
Business and Financial Industry
Event Marketing Assistant
Event Marketing Assistant vs Marketing Specialist

Updated January 8, 2025

Browse business and financial jobs